A partner agency needed specialist-grade execution.
We built the foundation — they delivered the win.

"Ranking in the top 20 across 84% of the service area — six months after a brand-new site launched from zero."

Local SEO

Web Design

Partner / White-Label

GBP Optimization

Capital District NY

Project Overview

Background

This client is a residential and commercial electrical contractor based in Schaghticoke, NY, serving the Capital District out of Troy. Owner George Koletas is a licensed Master Electrician with credentials from IBEW Local 236 and the City of Troy. The engagement came to Evolve through CloudyZebra — a partner agency that owned the client relationship and brought us in to handle the design and Local SEO build. CloudyZebra had the strategy and the client trust. Evolve had the specialist execution depth. The project kicked off in December 2025 and went live in early 2026.

Goals

Build a professional website and brand that could compete against established Capital District electricians
Get the business showing up in local search results for people actively looking to hire an electrician
Deliver a finished, polished asset that CloudyZebra could confidently hand to their client and keep growing

The Problem

They had a perfect 5.0-star rating and 67 Google reviews — but was going up against competitors with hundreds of reviews and years of search dominance. The top competitor alone had 309 reviews. A great reputation wasn’t enough on its own. The website, the Google Business Profile, and the broader online presence all needed to be built from the ground up to give the business a real shot at competing.

Industry

Residential & commercial electrician, Capital District NY

Partner Agency

CloudyZebra (cloudyzebraseo.com)

Engagement Type

White-label / partner subcontract — CloudyZebra is the agency of record

Location

Schaghticoke, NY — serving Troy, Albany, Saratoga, Schenectady & surrounding area

Credentials

Licensed Master Electrician — IBEW Local 236, City of Troy License #E422

Engagement Start

December 2025; site live early 2026

Challenges

What we were up against.

Competing against entrenched local players with 4× the review count and years of search history

Electrician searches reward depth — panel upgrades, generators, EV chargers, smart home — all needed dedicated pages to rank

ffice locations

Everything had to fit CloudyZebra’s existing account strategy and be ready to hand off cleanly — not built around Evolve’s own playbook

What We Did

The work, step by step.

Built the brand and website from scratch

Designed a professional brand identity rooted in the Koletas family name and Greek heritage, then built a modern, fast-loading website on a premium WordPress stack. Mobile performance scored 93/100 — strong for a local trades site competing in a crowded market.

Created real depth across services and locations

Shipped the site with 12+ dedicated service pages — panel upgrades, generators, EV chargers, smart home, emergency service, new construction — and 15+ location pages covering the Capital District core: Troy, Albany, Saratoga Springs, Schenectady, Clifton Park, and more. This is the kind of coverage Google rewards in competitive local categories.

Set up the Google Business Profile for local search

Optimized the Google Business Profile with the right categories, services, and location signals — then connected it to the new website so Google sees one consistent, trustworthy business across every surface.

Handed off a finished asset ready for the partner to run

Every decision was made with CloudyZebra’s ongoing account work in mind. The build was clean, documented, and structured so the partner agency could take it forward — adding reviews, citations, and content over time without starting from scratch.

Results

Six months after launch — in one of the region's most crowded local categories.

From zero digital presence to top-of-map visibility across the Capital District.

80/95

Map locations ranked in the top 20 for “electricians near me”

23%

Of locations ranked #1 — 22 out of 95 pins at the top spot

5.0★

Perfect Google rating maintained across 67 reviews through the full rebuild

93/100

Mobile performance score — fast, clean, competitive on every device

27+

Service and location pages shipped on day one

84%

Of the full service area covered in the top 20

Ranking in the top 20 across 84% of the service area — six months after a brand-new site launched
Number 1 in nearly a quarter of all map locations tested
Perfect 5.0-star rating preserved and protected through the full build and migration
Professional brand and website that matches the quality of the work they actually do
Clean handoff — CloudyZebra can keep building on the foundation without inheriting technical debt

Ready to evolve?

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