Privacy Policy

Effective Date: April 30, 2026
Evolve, LLC
2147 Union Street, Niskayuna, NY 12309
jim@evolvebusiness.com | 518-810-3735
https://evolvebusiness.com

1. Introduction

Evolve, LLC (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or interact with our services.

By using our website or submitting your information through a form, you consent to the data practices described in this policy.

2. Information We Collect

We collect information in two ways:

a. Information You Voluntarily Provide:

Contact forms (e.g., name, phone number, email address)
Newsletter sign-ups or service inquiries
Any correspondence or communication you initiate with us

b. Information We Automatically Collect:

We use cookies and tracking technologies (such as Google Analytics and Meta Pixel) to collect non-personal data including:

IP address
Browser type
Device type
Pages visited and time spent on site
Referring URLs

This data helps us improve website performance and user experience.

3. How We Use Your Information

We use the information collected to:

Respond to inquiries and provide requested services
Deliver emails, updates, or content you’ve subscribed to
Improve our website, services, and customer support
Monitor the effectiveness of marketing and ad campaigns
Maintain security and protect against misuse

We do not sell or rent your personal data.

4. Sharing Your Information

We do not share your information with third parties for advertising or resale purposes.

However, we may share necessary information with trusted service providers who assist us in operating our business. This includes systems used for:

Email communication (e.g., Google Workspace)
Client relationship management and automation (e.g., Go High Level)

If you purchase a competitive Audit through our self-service tool, additional sub-processors apply — see Section 11 below for the complete list.

These vendors are required to maintain confidentiality and protect your information.

5. Use of Cookies & Tracking

Our website uses cookies, pixels, and analytics tools for performance monitoring and tracking behavior across the site. These tools collect aggregate data to help us understand how visitors use our site.

You can manage your cookie settings in your browser or opt out of personalized ads through Google or Meta’s ad preferences.

6. Data Security

We implement industry-standard security measures to protect your information from unauthorized access, disclosure, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

7. Retention of Data

We retain personal data only for as long as needed to fulfill the purposes outlined in this policy or as required by law.

8. Your Choices and Rights

You have the right to:

Request a copy of the data we have about you
Correct or update your information
Ask to have your information deleted
Opt out of receiving promotional emails at any time

To exercise any of these rights, please contact us at jim@evolvebusiness.com.

9. Children’s Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from minors.

10. Geographic Scope

Our services are primarily intended for customers in the United States. If you are visiting from outside the U.S., please note that your information may be transferred to, stored, and processed in the United States.

11. If You Purchase a Competitive Audit

This section applies specifically to information collected when you purchase or request a competitive Audit through our self-service tool at evolvebusiness.com/audit. It supplements (and does not replace) the rest of this Privacy Policy.

Information we collect at checkout

When you submit the Audit form, we collect:

Your contact information — name (if provided), email address, phone number (optional)
Your business information — business name, website URL, primary service category, city, state
Payment information — handled entirely by Stripe; we never see or store your full card number, only a Stripe customer ID and the last four digits of the card

Sub-processors used to deliver your Audit

To produce your Audit report, we share specific data with the following service providers:

Sub-processor	What we share	Why
Stripe, Inc.	Email, business name, payment method	Process payment, send receipts
HighLevel, Inc. (GoHighLevel)	Email, name, business name, audit summary	Send your Audit-ready email and store contact record
Anthropic, PBC	Business profile data, your website’s public content, competitor data, scan results	Generate the analytical narrative (Claude AI)
Local Dominator, Inc.	Business name, address, primary service category	Run geographic ranking heatmap scan
Google LLC (Places API)	Business name, city/state	Resolve to your Google Business Profile
Google LLC (PageSpeed Insights)	Your website URL	Run Lighthouse performance + accessibility audit
Hostinger International Ltd.	Audit report HTML	Host the WordPress page where your Audit lives

We do not sell your data to advertisers, data brokers, or marketing list services. The Sub-processors above receive only the minimum data required to perform their part of the Audit pipeline.

Where your Audit report lives

When your Audit is complete, we publish the report to a unique URL on evolvebusiness.com (for example, evolvebusiness.com/audits/your-business-city-state-a1b2/). Three privacy properties of this URL design:

The URL contains a randomized 4-character suffix that we don’t share or list. URL enumeration won’t reveal other customers’ reports.
The page is excluded from search engine indexing via noindex, nofollow meta tags. Your report won’t appear in Google search results.
We do not list your Audit on any public directory page. The only way to find your report is to use the URL we email you.

In effect, your Audit is functionally private to you and anyone you choose to share the link with.

Case studies

We do not publish your Audit as a public case study without your explicit written consent. During checkout you may optionally opt-in to allow us to feature your Audit in marketing material. Opt-in is always off by default. You may revoke your consent at any time by emailing jim@evolvebusiness.com — we’ll remove the case study within 7 days.

The iconic-brand audits we publish for marketing (Cafe Du Monde, Roto-Rooter, Walt Disney World, etc.) are not customer purchases. They are independent diagnostic analyses we run on publicly recognizable businesses for educational purposes; those businesses are not Evolve customers.

Data retention specific to Audits

Your Audit report HTML: retained indefinitely so the URL we sent you remains accessible. You may request deletion at any time.
Your contact record in GoHighLevel: retained for our ongoing customer relationship until you request deletion.
Your payment record in Stripe: retained per Stripe’s standard retention policies (typically 7 years for financial-record purposes; we cannot override this).
The raw scan data we used to generate your Audit: retained in our internal database for 90 days, then deleted.

EU and California residents

If you are an EU resident, the GDPR applies to your data. If you are a California resident, the CCPA applies. Both grant you rights similar to those listed in Section 8 plus the right to know what data we hold and the right to portability. Email jim@evolvebusiness.com to exercise any of these rights — we honor them regardless of where you live.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Your continued use of our website and services constitutes acceptance of the updated terms.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact:

Jim Gilbert
Evolve, LLC
jim@evolvebusiness.com
518-810-3735