Google thought they were a waxing salon.We fixed that.
"Google category corrected from waxing salon to skin care clinic. 60+ services organized. 8 new pages planned. One clear 90-day plan to make Google understand what this business actually is."
GBP Optimization
Local SEO
Service Taxonomy
Entity Architecture
Content Strategy
Project Overview
Background
A top-rated paramedical skin studio in Chicago — 5.0 stars, 122 reviews, award-winning founder — but nearly impossible to find on Google. Why? Google thought it was a beauty salon.
Goals
- Get Google to show the business as a skin care clinic, not a salon
- Make all 60+ services visible and searchable online
- Own search results in their specific Chicago neighborhood
The Problem
Everything about the business online said ‘beauty salon’ — the category, the website, even the hidden code Google reads. The real services (medical-grade treatments, clinical certifications) were invisible.
Industry
Paramedical Skincare / Skin Care Clinic
Locations
Streeterville (Magnificent Mile), Chicago, IL
Studio Type
Single studio, suite-based, owner-led practitioner team
Founded
2014
Engagement Start
August 2025 (GBP-only); comprehensive retainer signed April 2026
Challenges
What we were up against.
01
Wrong Google category — listed as a beauty salon and waxing salon
02
Three different business names and two phone numbers floating around online, confusing Google
03
60+ services offered, only 4 pages on the website to show for it
04
Broken links, junk pages, and wrong descriptions making the site hard for Google to trust
What We Did
The work, step by step.
01
Changed the Google business category to skin care clinic
Removed the beauty salon and waxing salon labels. Updated every place online where the business category appeared — so Google starts learning the right thing.
02
Organized all 60+ services into a clean, readable list for Google
Built a structured service menu from scratch across four rounds of refinement — so Google knows exactly what the studio offers and can match it to what people are searching for.
03
Rewrote the business description to highlight its medical-grade credentials
Positioned DMK Enzyme Therapy and other clinical treatments front and center — separating the studio from regular facial bars in how it appears online.
04
Built a prioritized 90-day plan covering every fix, in the right order
67 fixes organized by urgency. The most critical changes first, then supporting work — so nothing is missed and everything builds on each other.
Results
Plan complete — execution in progress.
The foundation is rebuilt. Now every fix compounds on the one before it.
67
Total fixes identified, prioritized, and sequenced into a 90-day plan
4
Rounds of service cleanup to get all 60+ treatments Google-ready
8
New website pages planned so every service has somewhere to live online
90
Days to get the whole business correctly visible on Google
- Google category corrected — now reflects a clinical practice, not a salon
- All services organized so Google knows exactly what the business offers
- 8 new website pages planned so every service has somewhere to live online
- Business description rewritten to lead with medical-grade credentials and clinical differentiation
- Name and phone number inconsistencies resolved across every surface Google reads
Ready to evolve?
Is your business showing up as something it isn't?
Every search you miss because of the wrong category is a customer you never meet. We fix how Google sees you — so the right people can actually find you.