Evolve, LLC — Free Visibility Audit
The Joint Chiropractic — Southpark Meadows, Austin, TX
Here’s where the Southpark Meadows clinic stands in the South Austin chiropractic market. Every number below comes from live data — Google Maps, a 95-pin geographic ranking scan of your area, live search results for “chiropractor” in Austin, structured-data probes against your site and five competitors, and direct directory verification.
Agency Audit Overview — Free Visibility Audit
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Core Visibility 71% Strong Foundation |
AI Visibility (AISO) 60% On Track |
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Strategic Readiness 80% Strong Foundation |
Technical Maturity 80% Strong Foundation |
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Gaps Found 10 |
Critical Priority 4 |
Overall · Strong Foundation 72% 0.35·71 + 0.25·60 + 0.20·80 + 0.20·80 = 72 |
This is an unusual profile, and it’s worth naming plainly: the strategy and the technical build are both strong, the map placement is average, and the AI-readiness layer is the weakest of the four. Your Southpark Meadows page is genuinely one of the better local clinic pages we audit — named doctors with schools and credentials, transparent pricing, real neighborhood detail, a proper FAQ. The problem is that almost none of it is written in the code that Google and AI assistants read. You’ve done the hard part and skipped the cheap part.
Score Breakdown — Core Visibility
| Dimension | Score | What the data shows |
|---|---|---|
| Google Profile Strength | 14/14 | 4.8 stars across 1,050 reviews on a claimed profile categorised as Chiropractor — the strongest single asset in this audit. |
| Map Pack Visibility | 10/20 | In the top 3 on 26% of the 95 scanned pins, and not in top 20 on 41% of them — visible in your immediate radius, absent across most of the wider search area. |
| Review Authority | 10/14 | 1,050 reviews beats every business on the scanned grid — nearest is your own Circle C clinic at 713, then South Austin Chiro at 423 — but your 4.8 sits just under their 4.9 and 5.0. |
| Competitive Position | 7/12 | You hold #1 on 12% of pins — more than any single rival (South Austin Chiropractic holds #1 on 6 pins, your Circle C clinic on 4) — but 12% means nobody owns this grid, including you. |
| Review Velocity | 9/10 | The newest review Google sampled landed 26 July 2026 — about five weeks before this scan — and your review count leads the field. Reviews are still arriving. |
Where You Rank Across Austin
A live 11×11 grid scan of Google Maps ranking around the Southpark Meadows clinic. Each pin shows your position when someone searches from that exact spot; the colour key is on the map.
Scanned for “chiropractor” · 11 grid
Open full interactive heatmap →
Ranking Breakdown — 95 pins scanned
15% at #2–3
16% at #4–10
16% at #11–20
41% not in top 20
The headline number is the red one: on 39 of 95 pins you don’t appear in the top 20 at all, and your average position across the whole grid is 12. You’re in the top 3 on 26% of pins — a tight cluster around the I-35 frontage — and outside a fairly small radius the clinic simply stops showing up. What makes this fixable rather than grim is that nobody else owns this grid either. You hold #1 on more pins than any single competitor scanned. South Austin Chiropractic (4.9, 59 reviews) takes #1 on 6 pins, your own Circle C clinic on 4, Absolute Life Wellness and Kapsner on 1 each. Five businesses splitting a fragmented map is not a market with a king — it’s a market waiting for one. The most interesting rival on this grid is your own Brodie Lane clinic: it appears in the top 20 on 59 pins to your 52, which means the two clinics are trading positions against each other across South Austin rather than crowding everyone else out.
VERIFY WITH CLIENT
Your clinic page lists 8 Joint locations in Austin, and at least three of them (Southpark Meadows, Circle C/Brodie Ln, and the E 51st St clinic) surface in the same Austin search results. Which clinic is the priority for this work, and are the Austin locations managed centrally or independently? That answer changes whether the fix is one page or eight.
3 Critical Gaps
Your clinic page has the answers. The code doesn’t say so.
The Southpark Meadows page carries two named chiropractors with their doctorates and schools listed (Logan University, Parker University), a six-question FAQ written in plain patient language, full pricing, hours, and 1,050 reviews. We checked the structured data behind it: the page emits only BreadcrumbList and WebPage markup, and the root site emits only Organization and WebSite. There is no LocalBusiness schema, no FAQPage schema, no Person schema for the doctors, and no AggregateRating carrying those 1,050 reviews. Two of the five competitors we scanned do better — South Austin Chiro publishes LocalBusiness schema with geo-coordinates, and Kapsner publishes ProfessionalService with geo-coordinates.
Business impact: Google and every AI assistant read the code first and the copy second — so the doctors, the FAQ answers, and a review count larger than any competitor’s are all effectively invisible to the systems deciding who gets recommended, while two smaller South Austin clinics have already told Google exactly who and where they are.
You’re outside the top 20 on 41% of your own map.
On 39 of 95 scanned pins the clinic doesn’t rank in the top 20 for chiropractic searches, and the average position across the grid is 12. We also ran the live Austin search for “chiropractor”: the three-result local pack is held by Back ‘n Place Chiropractic, Airrosti Red River and Airport Chiropractic — none of them The Joint. In the deeper local listing, the first Joint clinic to appear is the E 51st St location at position 10, followed by US-290 at 19 and Brodie Ln at 20. Southpark Meadows doesn’t surface in that list at all.
Business impact: Someone searching from three miles north of your door is being shown four other clinics before you — and on the head term for the whole city, the Joint brand is represented by three other Austin clinics while Southpark Meadows is absent.
Zero presence on the chiropractic-specific directories.
We searched the professional and consumer directories that Google and AI answer engines lean on for chiropractic queries. We found no profile for this clinic on Healthgrades, no professional-association listing on either the ACA or ICA sites, and no ChiroDirectory profile. Notably, The Joint brand does maintain Healthgrades group profiles in other markets — North Port, Florida and Everett, Washington both have them — so this isn’t a corporate policy, it’s an Austin gap. Full detail is in the verification table below.
Business impact: Healthgrades ranks on page one for healthcare queries in almost every market, and answer engines cite it directly when someone asks for a recommendation — right now that citation points at somebody else in Austin.
Your Top 2 AI Visibility Gaps
ChatGPT, Gemini, Claude and Perplexity are becoming the first stop for “who should I see for my back.” Your site is fully open to all four crawlers and publishes an llms.txt file — that part is done right. Here’s where they still can’t get what they need.
Pillar 1 — Structured Data & Schema
2 / 7 — Needs Attention
The site publishes Organization and WebSite schema at the root and BreadcrumbList on clinic pages, but no LocalBusiness or Chiropractor type, no Service, no FAQPage, no Person and no AggregateRating. Meanwhile the live Austin search results for “chiropractor” show a People Also Ask block containing questions your FAQ already answers in plain language — “What does a chiropractor do exactly?”, “Is a chiropractor legally a doctor?”, “What are red flags for chiropractors?”
Business impact: You have written the answers Google is actively displaying to Austin searchers, and none of them are in a format Google or an AI assistant can lift and attribute to you.
Pillar 5 — Content Freshness & Depth
1 / 3 — Needs Attention
None of the pages sampled carry a visible publish or updated date, and no date signals were detectable in the page markup. The blog does have recent material — the URL structure shows posts dated through 2026 — but that recency lives only in the address bar, not anywhere a reader or a crawler encounters it on the page.
Business impact: When an AI assistant has to choose between two sources on the same question, undated content loses to dated content — so your newest material competes as if it were archived.
Want the full 6-pillar AI Visibility breakdown? See what Medium and Full audits include →
Strategic Readiness — 80% (Strong Foundation)
Strategic Readiness asks whether the site is built to meet buyers where they actually search — the right intents covered, real depth per service, clean architecture, and a genuine local build. This is your strongest axis and it isn’t close. The Southpark Meadows page names the neighbourhoods you serve (Bluff Springs, Onion Creek, Menchaca, Shady Hollow, Buda), gives landmark directions, mentions the Del Valle ISD partnership and Spanish-speaking staff, and answers commercial questions like “How much does a chiropractor cost in Austin, TX?” outright. That is real local strategy, not a templated city swap. The two soft spots are topical depth and URL hygiene: your condition content — sciatica, migraines, neck pain, scoliosis and a dozen more — lives entirely at the national brand level, and the 28,500-URL sitemap includes date-stamped blog paths and a run of slugs built around “best” and “top” phrasing.
BIGGEST STRATEGIC GAP
Your condition pages are national; your searchers are local. — Pair the two or three conditions that actually walk through the Southpark Meadows door with Austin-specific pages, so “sciatica treatment south austin” has somewhere of yours to land.
Medium + Full audits dig into the 4 Strategic dimensions individually.
Technical Maturity — 80% (Strong Foundation)
Technical Maturity covers page speed, on-page SEO health, site architecture, how easily a visitor can actually reach you, how clearly you’re positioned, and who links to you. Most of it is in good shape. Titles, meta descriptions, canonicals and breadcrumbs are all clean and unique; the clinic page puts a phone number, directions, hours, walk-in messaging and a $29 first-visit offer in front of the visitor without hunting; and the positioning — walk in, no appointment, no insurance, published prices — is about as unambiguous as local healthcare gets. Off-page authority is exceptional: 5,409 referring domains and 96,343 links pointing at the domain, which is an order of magnitude beyond anything else on this grid. The weak point is performance, and partly it’s that we couldn’t measure it — no page-speed run completed for this audit — while the homepage loads a consent manager, Google Tag Manager, an Amazon advertising pixel and a CDN-hosted jQuery build before anything useful renders.
BIGGEST TECHNICAL GAP
Nobody is watching page speed. — Run a Core Web Vitals check on the Austin clinic pages specifically and defer the third-party tag stack so it loads after the content, not before it.
Medium + Full audits expand into Lighthouse + page-level on-page audit + content architecture + brand positioning.
Competitive Snapshot
| Business | Rating | Reviews | Grid presence (of 95 pins) | #1 wins |
|---|---|---|---|---|
| The Joint Chiropractic — Southpark Meadows (you) | 4.8 | 1,050 | 52 pins · avg position 12 | 11 |
| The Joint Chiropractic — Brodie Ln (your Circle C clinic) | 4.9 | 713 | 59 pins | 4 |
| South Austin Chiropractic — 312 W Stassney Ln | 4.9 | 59 | 52 pins | 6 |
| South Austin Chiro — 9701 Brodie Ln | 5.0 | 423 | 50 pins | 0 |
South Austin Chiropractic is the number to sit with. With 59 reviews — about one-eighteenth of yours — they take the top spot on more pins than you do. Their advantage isn’t reputation, it’s proximity and consistency of signal. South Austin Chiro is the opposite case: a 5.0 rating on 423 reviews, present on 50 pins, and #1 on none — a strong business that hasn’t converted presence into placement. They’re also the one competitor here publishing LocalBusiness schema with geo-coordinates, which is worth watching.
Citation Breakdown
The directory scan didn’t return data for this business on this run, so we don’t have a name-address-phone consistency count for the general directories. What we can tell you is that with eight Joint clinics in Austin sharing a brand name, NAP consistency is a higher-risk area here than it would be for a single-location practice — each clinic needs its own distinct suite address and phone number across every directory, or Google merges the signals and dilutes all eight. That’s a manual check worth doing on Google, Yelp, Bing, Apple Maps and Yellow Pages before anything else.
Chiropractic Authority Directory Presence
General citation directories matter for Google Maps trust. Chiropractic-specific authority directories matter for how Google ranks chiropractors in healthcare results and which practices AI answer engines cite by name. We searched each of these directories directly for this clinic:
Verification Summary — 0 of 3 chiropractic directories list this clinic
| Directory | Status | Why It Matters |
|---|---|---|
| Professional Association (ACA or ICA) | NOT FOUND | ACA (evidence-based) or ICA (principle-focused) — peer credential signal Google uses for healthcare E-E-A-T |
| Healthgrades | NOT FOUND | Top consumer-facing healthcare directory; ratings displayed in Google healthcare results |
| ChiroDirectory | UNCERTAIN | Chiropractor-specific consumer directory; one of the few specialty aggregators Google trusts for chiropractic intent |
Zero of three. The Healthgrades result is the one that stings: searching that directory by name and city surfaced The Joint’s group profiles in North Port, Florida and Everett, Washington, but nothing in Austin — so the brand clearly knows how to build these, and Austin was skipped. We found no professional-association listing on either the ACA or ICA sites, and the ChiroDirectory search returned nothing on that domain either way, so we’re calling it uncertain rather than confirmed absent. For a clinic with two credentialed doctors on staff and 1,050 reviews, this is the cheapest credibility you’re leaving on the table — these are profile creations, not campaigns.
3 Quick Wins — This Week
1. Mark up the FAQ you’ve already written.
The Southpark Meadows page already answers “Is there a walk-in chiropractor near me in Austin?”, “How much does a chiropractor cost in Austin, TX?”, “What neighborhoods do you serve?” and three more — in exactly the conversational phrasing Google’s People Also Ask block is showing Austin searchers right now. Wrap those six existing questions in FAQPage schema. No new copy, no new page, one developer ticket. This is the single highest-return hour available to you in this audit.
2. Add LocalBusiness and AggregateRating schema to the clinic page.
The page currently emits only BreadcrumbList and WebPage. Add a Chiropractor or LocalBusiness block carrying the address at 9500 S I-35 Frontage Rd L-725, the (512) 982-0658 phone, the geo-coordinates and the published hours, plus AggregateRating for the 1,050 reviews. South Austin Chiro and Kapsner both already do this. Right now your largest competitive asset — review volume no one else on the grid comes close to — is text on a page rather than a signal Google can act on.
3. Create the Healthgrades profile for Southpark Meadows.
Healthgrades group profiles are free and The Joint already maintains them in other markets, so there’s a template to copy. Build the Austin — Southpark Meadows profile with both named doctors attached: Dr. Brandon Sontheimer, D.C. (Logan University) and Dr. Corbin Suggs, D.C. (Parker University). That single profile does double duty — a page-one healthcare directory listing, and a third-party source confirming your doctors exist, which is exactly what AI answer engines look for before they’ll recommend a clinic by name.
What a Full Audit Reveals
This report scored your AI Visibility and showed you the two weakest of the six pillars. A Medium audit opens all six with a full scorecard and per-pillar strategy, and a Full audit benchmarks your six pillars against five named Austin competitors side by side, so you can see exactly who is building AI infrastructure in this market before it matters. Beyond that, deeper tiers cover keyword gap analysis against those competitors across your condition terms, a page-level on-page and technical SEO audit with title and meta rewrites, a complete schema specification rather than a list of what’s missing, a WCAG-aligned accessibility audit with a prioritised fix list, a 30/60/90-day roadmap with effort and impact on every item, and a content calendar mapped to what South Austin actually searches for.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call with Jim at Evolve — we’ll walk through your numbers, answer your questions, and map out exactly what it takes to start winning in your market.
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Analysis prepared using live Google Maps data, a 95-pin geographic ranking scan, live Austin search results, structured-data probes, and direct directory verification. Generated August 2026.
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