Evolve, LLC — Free Visibility Audit
Mr. Electric — San Antonio, TX
Here’s where Mr. Electric of San Antonio stands in the local electrical market. Every number below comes from live data — Google Maps, an 11×11 geographic ranking grid across San Antonio, live search results, page-speed testing, backlink data, and AI-readiness probes run against your site.
Agency Audit Overview — Free Visibility Audit
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Core Visibility 77% Strong Foundation |
AI Visibility (AISO) 43% Needs Attention |
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Strategic Readiness 80% Strong Foundation |
Technical Maturity 70% Strong Foundation |
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Gaps Found 10 |
Critical Priority 6 |
Overall · Strong Foundation 68% 0.35·77 + 0.25·43 + 0.20·80 + 0.20·70 = 68 |
The four axes tell very different stories, and the gap between them is the whole point of this report. Your Core Visibility and Technical foundation are strong — a 4.8 rating across 1,194 reviews, a deep site with thousands of pages behind it, and a link profile most local contractors would never touch. Your AI Visibility is the outlier: the site carries no structured data at all, which is the single machine-readable format Google and AI assistants use to confirm who you are and what you’re rated. You’ve earned the reputation. The site isn’t proving it in the formats that decide who gets recommended.
Score Breakdown — Core Visibility
| Dimension | Score | What the data shows |
|---|---|---|
| Google Profile Strength | 14/14 | A claimed profile in the “Electrician” category holding 4.8 stars across 1,194 reviews, with onsite services and online estimates both enabled — this is the strongest asset in the entire audit. |
| Map Pack Visibility | 12/20 | Across 95 scanned pins you appear in the top 3 on 32% and not in top 20 on 27%; average position across the grid is 9.9 with unranked pins scored as 20. |
| Review Authority | 10/14 | 1,194 reviews beats Hunter Service Group’s 1,055, but your 4.8 sits a tenth under their 4.9 — and under Absolute Power’s 4.9 and 4A Electrical’s 5.0. You lead on volume, you trail on score. |
| Competitive Position | 8/12 | You hold the #1 spot on 15% of the grid — 14 of 95 pins. Dietrich Electrical Services holds #1 on 15 pins with 179 reviews to your 1,194. |
| Review Velocity | 10/10 | The newest review Google sampled landed 30 July 2026 — roughly a month before this scan. Reviews are still arriving, and recency is weighted heavily in local ranking. |
Where You Rank Across San Antonio
A live 11×11 grid scan of Google Maps ranking around your business. Each pin shows your position at that spot; the colour key is on the map.
Scanned for “electrician” · 11 grid
Open full interactive heatmap →
Ranking Breakdown — 95 pins scanned
17% rank #2–3
27% rank #4–10
14% rank #11–20
27% not in top 20
The map splits San Antonio into three zones for you. Close to Shavano Oak you hold the top spot — 15% of the grid, 14 of 95 pins. Push outward and you fade fast: you’re in the top 3 on only 32% of pins, and on 27% of the grid you don’t appear in the top 20 at all. For a business with 1,194 reviews, more than a quarter of the metro treating you as invisible is not a reputation problem — it’s a coverage problem. Dietrich Electrical Services, working out of Helotes with 179 reviews, holds #1 on 15 pins — more than you do — because they own the northwest corridor cleanly while you split it. Hunter Service Group, two minutes from your address on Tradesman Drive, shows up somewhere in the top 20 on 69 of 95 pins. They’re not beating you on reputation. They’re beating you on presence, pin by pin, in the zones where your grid goes cold.
3 Critical Gaps
Your site carries zero structured data — every serious competitor’s does
The schema scan found no JSON-LD blocks on your homepage at all: no LocalBusiness, no Service, no FAQPage, no AggregateRating. Hunter Service Group’s electrical-repair page carries FAQPage, AggregateRating, Organization, Product and BreadcrumbList markup. Absolute Power runs Electrician schema with full address and geo-coordinates. You have the best review count in that group and the only profile Google can’t read in machine format.
Business impact: Star ratings in search results, rich snippets, and AI-generated recommendations all read structured data first — your 1,194 reviews exist for humans and are effectively invisible to the systems deciding who gets shown.
No license number, no “insured & bonded,” no named electrician anywhere on your San Antonio pages
We read both your homepage and mrelectric.com/san-antonio/services. Neither contains a Texas electrical license number, the words “insured” or “bonded,” or a single named master electrician. The word “licensed” appears once — inside an FAQ answer telling customers to hire a licensed electrician. Your credential page says “certified and highly trained electricians,” which is a claim, not a credential.
Business impact: Homeowners screen license and insurance before they call on anything over a few hundred dollars — on a panel upgrade or a generator install, an unverifiable credential sends them to the contractor whose number is on the page.
You’re absent from page-one organic results for “electrician” in San Antonio — Mister Sparky isn’t
That term draws 2,900 searches a month locally and spiked to 12,100 in January, with paid clicks running $21.46. The live results page is led by Yelp’s directory listing, then Indeed, then Mister Sparky’s own /san-antonio/ location page at organic position three. Your domain doesn’t appear in the top thirteen results — despite carrying 4,011 referring domains, which is an enormous authority base by local-contractor standards.
Business impact: You’re paying the link-authority cost of a national brand and collecting none of the local organic return; every one of those 2,900 monthly searches resolves to a directory or a competitor.
Your Top 2 AI Visibility Gaps
ChatGPT, Gemini, Claude and Perplexity are becoming discovery tools for local trades. Your robots.txt lets all four of them in and you publish an llms.txt file — you did the hard part. Here’s what they find when they arrive.
Structured Data & Schema
0 / 7 — Critical Status
The scan parsed your homepage and found zero structured-data blocks — no business entity, no services, no ratings, no FAQ markup. Hunter Service Group’s competing page publishes its rating, its FAQ and its organization identity in exactly that format.
Business impact: When someone asks an AI assistant who to call for an electrician in San Antonio, the models pull from sources that state their identity and rating in machine-readable form — your competitor’s numbers are legible and yours are not.
Content Freshness & Depth
0 / 3 — Critical Status
None of the pages sampled carry a visible publish or updated date — the freshness scan returned 0% of pages dated and no most-recent publish date anywhere. Your expert-tips library and lighting guides are substantial, and not one of them tells a reader or a crawler when it was written.
Business impact: AI engines weight recency heavily when choosing which source to cite, and undated pages read as unmaintained — so a good guide you wrote last quarter competes as though it might be a decade old.
Want the full 6-pillar AI Visibility breakdown? See what Medium and Full audits include →
Strategic Readiness — 80% (Strong Foundation)
Strategic Readiness asks whether the site is built to be found — does it cover the searches that matter, does each service get a real page, is the URL architecture legible, and has anything been constructed specifically for this market. This is your strongest axis by some distance. The sitemap exposes 6,416 URLs with a genuine page for nearly every service a homeowner asks for — panel upgrades, EV chargers, generators, knob-and-tube replacement, GFCI outlets, surge protection — plus pricing-transparency pages and an expert-tips library. The weakness is local build: San Antonio has pages, but they run national copy with a phone number swapped in, and the URL structure duplicates itself at /san-antonio, /san-antonio/services and /san-antonio/san-antonio, alongside a dozen slugs the crawl flagged for keyword noise.
BIGGEST STRATEGIC GAP
Local pages carry no local proof — rebuild /san-antonio as a real location hub with your license number, your team, San Antonio job photos and neighbourhood coverage, and collapse the duplicate /san-antonio/san-antonio path into it.
Medium + Full audits dig into the 4 Strategic dimensions individually.
Technical Maturity — 70% (Strong Foundation)
Technical Maturity covers speed, on-page health, site architecture, how easily a visitor can reach you, and who links to you. Off-page authority is exceptional and it props this axis up: 4,011 referring domains and 67,706 backlinks at a spam score of 6, which is a link profile no independent San Antonio electrician can match. Architecture is strong too — every service is one click from the menu. Speed is where it breaks: mobile largest-contentful-paint measures 13.7 seconds against a 2.5-second target, with a mobile performance score of 39 and 925ms of blocking time. Desktop loads in 1.4 seconds, so the problem is specifically what mobile visitors experience — and mobile is where “electrician near me” gets typed.
BIGGEST TECHNICAL GAP
13.7-second mobile load — cut third-party scripts and defer non-critical assets on the location templates until mobile largest-contentful-paint is under 2.5 seconds.
Medium + Full audits expand into Lighthouse + page-level on-page audit + content architecture + brand positioning.
Big-Ticket Service-Page Audit
For each high-ticket service, customers research deeply before they call. The pages that win those clicks name the brands installed, show the manufacturer certification, and speak in install specs. We checked the five biggest against your homepage and your San Antonio services page.
Service-Page Readiness — 0 of 5 services show brand, cert or spec depth
| Service | Dedicated Page | Brand Mentions (on pages read) | Cert / Trust | Status |
|---|---|---|---|---|
| Panel Upgrade | ✓ /electrical-panel-upgrades | None (no Square D, Eaton, Siemens) | No license number shown | NEEDS DEPTH |
| EV Charger Installation | ✓ EV charger section + /what-is-evse | None (no Tesla, ChargePoint, Wallbox) | Not shown | NEEDS DEPTH |
| Generator Installation | ✓ /generators, /home-generators | None (no Generac, Kohler, Cummins) | Not shown | NEEDS DEPTH |
| Rewiring / Old Home Wiring | ✓ /knob-tube-wiring-replacement | None | Not shown | NEEDS DEPTH |
| Solar / Battery Backup | ✗ Not found | No mention of solar or battery anywhere | Not shown | MISSING |
Four of the five have pages — and none of them say anything a competitor couldn’t have written. Read both pages end to end and you’ll find no Generac, no Kohler, no Tesla Wall Connector, no ChargePoint, no kW ratings, no transfer-switch language, no NEMA 14-50. Generator installs run $8,000–$15,000 and buyers of that job search by brand first: they type “Generac dealer near me,” they look for the PowerPro badge, and they call whoever displays it. Battery backup is the outright hole — nothing on the site mentions solar or battery storage at all, on a $15,000–$35,000 ticket in a market with a hard freeze in living memory. If you install these brands, the pages currently don’t say so; if you’re certified by any of them, the badge appears nowhere we could read. Even one missed generator install a month is six figures a year walking to the contractor whose page names the equipment.
Electrician Authority Directory Presence
Generic citation directories matter for Maps trust. Electrician-specific authority directories matter for how Google ranks contractors and which contractors AI answers cite. We searched each one directly for your business:
Verification Summary — 4 of 5 authority directories list your business
| Directory | Status | Why It Matters |
|---|---|---|
| NECA | NOT FOUND | National Electrical Contractors Association membership — peer-credential signal Google reads for electrical expertise; member profiles feed AI answer citations |
| Angi | PRESENT | Home-services aggregator Google references for electrical searches; profile completeness affects placement; free to claim |
| HomeAdvisor | PRESENT | Companion to Angi; “Pro” status feeds AI answers for emergency electrical queries |
| BBB | PRESENT | Universal trust signal; BBB rating surfaces in Google services results and AI answers |
| Yelp | PRESENT | Universal review platform; AI engines cross-reference Yelp reviews for tradesman credibility |
| IBEW | N/A — NON-UNION SHOP | Union signatory listing — not applicable; no union affiliation appears anywhere on your site |
Four of five present is a solid base — you’re on Angi, HomeAdvisor, BBB and Yelp, and your BBB profile is live under “Mr. Electric of San Antonio.” NECA is the miss. It’s the one directory on this list built specifically for electrical contractors rather than home services generally, which is exactly why Google and AI answers weight it for expertise on electrical queries. Worth noting on Yelp: your profile shows 62 reviews there against 1,194 on Google — and Yelp’s San Antonio electricians page is the #1 organic result for the term. The platform sending the most organic traffic in your market holds five percent of your review evidence.
Competitive Snapshot
| Business | Rating | Reviews | Pins in Top 20 (of 95) | #1 Pins |
|---|---|---|---|---|
| Mr. Electric (you) | 4.8 | 1,194 | 69 | 14 |
| Hunter Service Group | 4.9 | 1,055 | 69 | 4 |
| Absolute Power Electrical Contractors | 4.9 | 387 | 60 | 1 |
| Dietrich Electrical Services | 4.9 | 179 | 43 | 15 |
Read the last column, not the third. You have three times Dietrich’s reviews and they take more #1 pins than you do. Hunter Service Group operates from Tradesman Drive, minutes from your Shavano Oak address, matches your grid footprint, and carries full schema markup on their electrical-repair page while you carry none. And in the live local results for “electrician,” the top three slots go to Jireh Electric (568 reviews), 5G Electric (167) and LM Electric (53). A 53-review shop is outranking a 1,194-review shop, which tells you plainly that the ranking gap isn’t reputation.
Citation Breakdown
The directory NAP scan didn’t return data for this business, so we verified presence by hand instead — those results are in the Authority Directory table above. From first principles, the check worth running this week: confirm that “Mr. Electric of San Antonio,” 4729 Shavano Oak, and (210) 468-1100 appear identically on Google, Yelp, BBB, Angi, HomeAdvisor, Bing Places and Apple Maps. Phone and address mismatches across directories are one of the cheapest trust signals to lose and one of the cheapest to fix.
VERIFY WITH CLIENT
A second site, mrelectricsanantoniotexas.com, surfaces in search alongside your mrelectric.com/san-antonio pages. Do you control that domain? Two sites targeting the same city split link equity and can compete against each other in results.
VERIFY WITH CLIENT
In the live local results, your listing’s link resolves to a ServiceTitan booking page rather than to mrelectric.com/san-antonio. Is that the intended primary website link on your Google profile? Sending profile traffic to a third-party booking tool means none of that authority lands on pages that can rank.
Accessibility & ADA Readiness
66/100 mobile · 64/100 desktop — your site has multiple accessibility barriers that exclude users and elevate ADA legal risk; fixable, but it needs a focused pass.
The heaviest items are concrete: 42 images on mobile (84 on desktop) carry no alt attribute, two buttons have no accessible name, two form fields have no associated label, and nine colour combinations fall below the contrast threshold. A Medium audit ($49) runs the full WCAG-aligned audit and names the top three fixes in priority order.
3 Quick Wins — This Week
1. Put your license, insurance and a named electrician on the San Antonio page
We read mrelectric.com/san-antonio/services end to end: no Texas electrical license number, no “insured & bonded” line, no named master electrician. Add all three to the top of that page and to the footer — license number, the insured-and-bonded statement, and the name and photo of the electrician who runs the San Antonio operation. This is an afternoon of work and it addresses the first thing a homeowner checks before booking a panel upgrade.
2. Name the equipment you install on the generator and EV charger pages
Neither page we read mentions a single manufacturer — no Generac, Kohler, Tesla Wall Connector or ChargePoint, and no kW ratings or transfer-switch language. Buyers of $8,000+ installs search by brand. List the brands you actually carry, add the sizing detail (kW, amperage, circuit type), and if you hold a manufacturer authorisation, put that badge above the fold. If you don’t install a given brand, leave it off — the point is that what you do carry should be findable.
3. Claim your free NECA member-directory listing and rebalance reviews toward Yelp
We searched NECA’s directory and found no listing for you — it’s the one electrician-specific authority source on the list you’re missing, and the claim takes under an hour. Then look at Yelp: 62 reviews there against 1,194 on Google, while Yelp’s own San Antonio electricians page is the #1 organic result for “electrician” locally. Adding a Yelp link to your post-job follow-up puts review volume where the organic traffic already is.
What a Full Audit Reveals
This report scores four axes and names ten gaps. A deeper audit opens each one up: the complete 6-pillar AI Visibility breakdown with a narrative per pillar at Medium, and a five-competitor AISO benchmark table at Full showing exactly which San Antonio electrician is building AI-search infrastructure ahead of you. It also adds keyword gap analysis against the competitors named above, a page-level on-page and technical SEO audit, a full schema markup specification for the pages that need it, the WCAG accessibility audit with a prioritised fix list, a 90-day strategic roadmap phased by impact, and a content calendar mapped to the four search intents your market actually uses.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call with Jim at Evolve — we’ll walk through your numbers, answer your questions, and map out exactly what it takes to start winning in your market.
Book Your Free Strategy Call →
No pressure. No pitch deck. Just a straight conversation about where you stand and what’s possible.
Analysis prepared using live Google Maps data, an 11×11 geographic ranking grid scan, live search-results data, page-speed testing, backlink analysis, and competitive research. Generated August 2026.
Evolve, LLC
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