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Positioning, Not Volume

Content & Authority Building

Content isn’t about volume. It’s about positioning.

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Strategy-Led & Authority-Focused

Strategic Content Marketing That Builds Authority and Drives Sales

Most content strategies fail because they focus on publishing quantity (“blog 3 times a week!”) without strategy. The result? Generic posts that don’t rank, don’t convert, and don’t help your business.

We create educational content that:

  • Answers what your buyers are actually searching for
  • Builds trust and establishes expertise
  • Ranks in search engines
  • Supports your sales process
  • Positions you as an authority in your industry

 

Strategy first. Positioning over volume. Quality over quantity.

What's Included

Content Strategy

  • Keyword research and topic mapping
  • Buyer journey analysis (awareness, consideration, decision)
  • Content gap analysis (what are you missing?)
  • Editorial calendar and publishing schedule
  • Content types and formats recommendation
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Educational Content

  • Blog posts that answer buyer questions
  • How-to guides and tutorials
  • Case studies and success stories
  • Industry insights and trends
  • Comparison articles (“X vs Y”)
  • Local content (events, news, community)
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Conversion-Optimized Pages

  • Service pages with clear benefits and CTAs
  • Landing pages for specific campaigns
  • FAQ pages (People Also Ask optimization)
  • Cornerstone content (comprehensive guides)
  • About page and team bios
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Authority Building

  • Thought leadership articles
  • Industry expertise pieces
  • Guest post opportunities
  • Media and PR content
  • Speaking and presentation support
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SEO Optimization

  • Keyword-optimized without keyword stuffing
  • Proper header structure (H1, H2, H3)
  • Internal linking to related content
  • Meta titles and descriptions
  • Schema markup (Article, FAQPage)
  • Featured snippet optimization
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Content Distribution

  • Publishing to your website/blog
  • Social media sharing strategy
  • Email newsletter integration
  • Repurposing content (blog → social → email)
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Who this is for

  • Businesses that need to rank better and convert more
  • Companies in competitive markets (need authority to stand out)
  • Professional services (lawyers, accountants, consultants)
  • B2B companies with longer sales cycles
  • Businesses that want to establish industry expertise

Pricing

$300-1,000/month

(based on volume and complexity)

What determines your investment:

  • Publishing frequency (2 posts/month vs 8 posts/month)
  • Content complexity (500-word blog vs 2,000-word guide)
  • Research intensity (generic topics vs deep expertise required)
  • Additional formats (just writing vs writing + design + social)

 

Common packages:

  • Starter (2 blog posts/month): $300-500/month
  • Growth (4 posts/month + landing pages): $500-750/month
  • Authority (8 posts/month + comprehensive content): $750-1,000+/month

 

What’s included at all levels:

  • Content strategy and planning
  • Keyword research and optimization
  • Professional writing and editing
  • SEO optimization
  • Publishing to your website

Timeline

Week 1

Strategy development and topic planning

Week 2-4

First content batch creation

Ongoing

Consistent publishing schedule

Results

3-6 months for significant SEO impact

Why Choose Us

What Makes Our Content Different

Strategy-Driven (Not Volume-Driven)

We don’t publish just to publish. Every piece has a strategic purpose: rank for keywords, answer buyer questions, support the sales process.

Industry-Specific (Not Generic)

We research your industry, your competitors, your customers. Content is specific to YOUR business, not generic fluff anyone could write.

Written for Humans (Not Just Search Engines)

Yes, we optimize for SEO. But content is written to educate, build trust, and convert — not just rank.

Conversion-Focused

Every piece has a goal: get them to call, fill out a form, or move to the next stage. We don’t write content that goes nowhere.

Transparent Process

You approve topics before we write. You review drafts before we publish. You’re involved as much or as little as you want.

Frequently Asked Questions

It depends on your goals and competition. Most businesses see results with 2-4 high-quality posts per month. More competitive markets need more.

AI helps with research and outlining, but humans write and edit everything. Google penalizes low-quality AI spam. We create content that actually helps your business.

SEO content is a long game. Expect 3-6 months for significant traffic and ranking improvements. But some posts rank within weeks.

Yes. We research thoroughly and can handle complex, technical subjects. We also interview your team to capture expertise and voice.

No problem. No contracts. If you need to pause, we pause. If you want to cancel, we cancel. You own all content we’ve created.

Absolutely. Many clients write some posts themselves and hire us for the more strategic, SEO-focused pieces.

Ready to Build Authority?

Book a free 30-minute content strategy session. We’ll review your current content, identify gaps, and recommend a realistic plan.