Search, Strategy & What's Next
Search isn’t just about rankings anymore. It’s about visibility across Google, AI answers, maps, and recommendations — and understanding how those systems decide who to trust.
This collection of articles breaks down modern SEO, GEO, and digital strategy with clarity, real-world examples, and a strategy-first lens focused on results, not buzzwords.
How to Turn One “Best Of” Mention Into 10 SEO and AI Search Wins
Let’s say you’ve been named on a Best Of list. Capital Region Living.Times Union.A respected local publication.A niche industry roundup.…
Why “Best Of” Lists Matter More Than Ever for SEO, AI Search, and Real Customers
I’m going to say something that still surprises people: If you’re on a Best Of list and you’re not actively…
Why Local Listings Matter More Than Ever
I want to level with you for a second: Most business owners think SEO is about websites, keywords, and rankings.They…
What Is GEO?
I’m hearing the same thing from business owners and marketers lately — sometimes calmly, sometimes with a little panic. “We…
SEO vs GEO: The New Search Playbook (2026)
For years, search had a clear objective: rank higher. If you could get to page one — or better yet,…
How AI Decides Who to Trust
There’s a quiet shift happening in search. It’s not about rankings disappearing.It’s about decision-making moving upstream. People increasingly arrive at…
What We Fix First in Every SEO Audit
When people hear “SEO audit,” they usually picture a checklist. Keywords.Backlinks.Page speed.Technical errors. Those things matter. But they’re not where…
Google Business Profiles: The Real Homepage for Local Businesses
For a long time, the website was the center of the digital universe. Everything pointed there.Everything depended on it. That’s…
Why Most Websites Fail Before SEO Even Starts
I’ve had this conversation more times than I can count. “We think our website is holding us back.”“It’s outdated.”“Once we…
Being Found vs Being Chosen
For a long time, digital marketing had a simple goal: get found. Rank higher.Show up more.Be visible. And for a…
Why Strategy Has to Come First
Why Strategy Has to Come First (Before SEO, Websites, Ads, or “That Tool Someone Recommended”) I’ve been doing this long…
Simple Rules Still Win in a Complicated Digital World
I’ve watched digital marketing get more complicated every year. More platforms.More tools.More dashboards.More opinions. And somehow, with all of that…