Let’s say you’ve been named on a Best Of list.
Capital Region Living.
Times Union.
A respected local publication.
A niche industry roundup.
Congratulations — seriously.
Now let me ask the uncomfortable question:
Did you actually use it… or did you just celebrate it?
Because those are two very different outcomes.
The Missed Opportunity I See All the Time
Here’s the pattern:
- A business wins “Best Of”
- They post it once on social media
- Maybe they add a logo to the homepage
- And then they move on
From an SEO and AI-search perspective, that’s like finding gold and leaving 90% of it in the ground.
The real value comes from reinforcement, not the award itself.
Think of “Best Of” as a Signal, Not a Badge
Search engines and AI systems don’t think emotionally.
They think in patterns.
One mention = interesting
Repeated, consistent mentions across platforms = trustworthy
Your job is to repeat the signal without sounding repetitive to humans.
10 Ways to Multiply One “Best Of” Mention
1. Add it to a high-intent page title
Example:
Best Med Spa in Albany | [Business Name]
This aligns exactly with how people search.
2. Use it in a primary header (H1 or H2)
Search engines and AI models pay attention to headers.
Don’t hide it.
3. Create a short credibility section
A simple block:
“Voted Best [Service] in the Capital Region – 2025”
Clear. Honest. Powerful.
4. Link directly to the source
This strengthens entity relationships.
It shows machines:
“This claim is verifiable.”
5. Mention it in your About page
Your About page is one of the most trusted pages on your site — for humans and AI.
Use it.
6. Reference it naturally in blog content
Not salesy. Just factual.
AI systems love contextual repetition.
7. Update your Google Business Profile description
This one is huge.
You’re reinforcing authority at the exact point of local decision-making.
8. Add it to your social bios
LinkedIn. Facebook. Instagram.
Consistency across platforms matters more than most people realize.
9. Use it as anchor text in internal links
Example:
“Learn why we were voted Best [Service] in the Capital Region”
That’s a trust-weighted internal link.
10. Use it to earn more mentions
Once you’ve won one list, it becomes easier to land on others.
Media and bloggers notice momentum.
Why AI Search Loves This Strategy
AI systems don’t want to decide who’s best from scratch.
They want confirmation.
“Best Of” mentions:
- Reduce ambiguity
- Signal consensus
- Reflect human judgment
- Shorten decision trees
When AI sees repeated “best” language tied to your brand across trusted sources, it treats that as earned authority, not marketing.
This Isn’t Gaming the System — It’s Using It Properly
You’re not exaggerating.
You’re not inventing claims.
You’re not manipulating.
You’re amplifying verified recognition.
That’s exactly how authority is supposed to work.
The Bottom Line
If you’ve earned a “Best Of” mention and you’re not leveraging it across:
- your website
- your listings
- your content
- your profiles
…you’re doing about 10% of the work for 100% of the opportunity.
And if this feels unclear or overwhelming, that’s actually the signal.
👉 Schedule a meeting immediately.
Because this is one of those moments where:
Your search visibility and your revenue rise together — if you do it right.