Frequently Asked Questions
Answers to what local service businesses most often ask about SEO, websites, and getting found online.
Website Design & Development
Getting found locally
What is local SEO and why does it matter for my service business?
Local SEO is the practice of optimizing your online presence so that customers in your area find you when they search for what you offer. For service businesses, this is often the single highest-ROI marketing channel available. 46% of all Google searches have local intent, and 76% of people who run a local search on their phone visit a business within 24 hours. If you’re not showing up in Google Maps and local results, a competitor is capturing those customers instead.
At Evolve, we focus local SEO on the factors that actually drive revenue — Google Business Profile optimization, local citation consistency, review signals, and location-specific content — not vanity rankings.
How do I get my business to show up on Google Maps?
How important are Google reviews for local SEO?
Can I rank in cities or towns where I don't have a physical location?
What is NAP consistency and why does it matter?
We lead with strategy, not tactics. Before touching your website, we analyze your market, competitors, and search demand to build a custom roadmap. We’re partners, not vendors — no long-term contracts, no cookie-cutter packages. You work directly with experienced strategists, not junior account managers
Strategy-first SEO means we plan and research before executing. We identify what keywords actually drive customers (not just traffic), find gaps your competitors miss, and create a phased roadmap specific to your business. Unlike template-based agencies, we design what you actually need to win in your market.
Yes — small businesses are our specialty. We believe small businesses deserve the same strategic thinking as Fortune 500 companies. Most of our clients are service businesses with 1-20 employees who rely on local search to get customers.
We’re based in Niskayuna, NY and work with businesses nationwide. About half our clients are in New York’s Capital Region (Albany, Schenectady, Troy, Saratoga), and half are across the United States. All services are performed remotely.
Investment depends on your market competition, number of locations, and scope of work. Most engagements range from $500-2,500/month. Single-location local businesses typically start at $750-1,200/month. Schedule a free consultation for a custom quote based on your specific needs.
No. We earn your business every month. If we’re not delivering results, you can fire us with 30 days notice. We believe in proving our value through performance, not locking you into contracts. That keeps us accountable and you in control.
Initial improvements: 30-60 days for long-tail keywords. Significant results: 90-120 days for competitive terms. Full market dominance: 6-12 months. SEO is a marathon, not a sprint. Anyone promising results in 30 days is lying or using tactics that’ll get you penalized.
You’ll see small wins in the first 60 days (improved rankings for easier keywords, better site performance). Real momentum builds in months 3-4. By month 6, you should see measurable growth in traffic and leads. We track rankings, traffic, and conversions — tied directly to your business goals.
No ethical agency can guarantee specific rankings. Google’s algorithm has 200+ factors and changes constantly. What we guarantee: strategic work, transparent reporting, continuous optimization, and monthly strategy sessions where you see exactly where you rank and what we’re doing.
That’s our specialty. We treat each location uniquely — not cookie-cutter optimization. Each location gets its own strategy based on local competition and search demand. We’ll make sure you rank across your entire service area for each location, not just at your street address.
Schedule a free 30-minute strategy session. We’ll review your current rankings, show you where competitors are beating you, and discuss whether we’re the right fit.
Call us at (518) 810-3735 or email jim@evolvebusiness.com