Evolve, LLC — Free Visibility Audit
Southern Tier Electric Supply — Olean, NY
Here’s where Southern Tier Electric Supply stands in the Olean market for electrical supply. Every number below is pulled from live data — Google Maps, Local Dominator geographic scans, and citation directories.
Overall Visibility Score
52/70
You’re dominating the Google Maps grid in Olean — 95% of scan points have you in the #1 position. That’s exceptional, and it means your Google Business Profile is doing heavy lifting. But your citation footprint is critically weak (only 5 of 34 directories show correct info), and your review count of 20 is thin enough that a motivated competitor could overtake you within a few months. The map dominance is real — now it’s time to lock it in before someone else catches up.
Score Breakdown
| Dimension | Score | Why |
|---|---|---|
| Google Maps Presence | 7/10 | Your 4.9-star rating is outstanding and leads the market, but 20 total reviews is low for an established business — Hull Electric has 15 and Eaton has 19, so you’re only slightly ahead of competitors who could close the gap quickly. |
| Map Visibility (Grid Scan) | 10/10 | 100% of 95 scanned pins show you in the top 3, and 95% of those have you in the #1 position — this is near-total dominance of the Olean map grid. |
| Review Authority | 9/10 | You lead the top competitor (Hull Electric: 4.5 stars, 15 reviews) in both rating and review count — but with only 5 more reviews separating you, this lead is fragile. |
| Content & GEO Readiness | 4/10 | Your site has an About page and Contact page but no dedicated product category pages, no blog, and no FAQ — meanwhile Hull Electric has individual pages for Milwaukee, Klein Tools, and Rayovac, giving Google more content to index and rank. Only 5 of 34 citation directories have your correct NAP data. |
| Competitive Position | 10/10 | You hold position #1 on 95% of map pins; the next closest competitor (Hull Electric) holds #1 on just 1 of 95 pins — that’s total market control in the map pack. |
| Review Velocity | 8/10 | Your 20 reviews outpace all local competitors (Hull Electric has 15, Eaton has 19, Irr Supply has 13), but the absolute numbers are low across the board — a competitor running a review campaign could close this gap in weeks. |
| Topical Authority Coverage | 4/10 | Your site mentions 100+ manufacturer partnerships and serves commercial, industrial, and residential markets, but none of those categories have their own landing page — Hull Electric already has brand-specific pages that give them a content edge in organic search. |
| Total | 52/70 |
Where You Rank Across Olean
A live 11×11 grid scan of Google Maps ranking around your business. Green = top 3. Yellow = top 10. Red = not ranking.
Open full interactive heatmap →
Ranking Breakdown — 95 pins scanned
This is one of the strongest heatmaps we see. Out of 95 Google Maps scan points across the Olean area, Southern Tier Electric Supply holds the #1 spot on 90 of them — that’s 95%. The remaining 5 pins still place you in positions 2 or 3, meaning you appear in the top 3 on every single scan point. Zero pins have you outside the top 3. Your closest competitor, Hull Electric at 2409 Constitution Ave, only managed a single #1 appearance out of the same 95 pins. Eaton–Cooper Power Systems (1648 Dugan Rd) and Hull Electric’s Bradford, PA location didn’t earn a single #1 position. Irr Supply Centers on N Union Street appeared in the top 20 on 72 pins but never cracked #1. The map grid is yours right now — but that dominance is built almost entirely on your Google Business Profile, not on deep website content or a strong citation network. If Hull Electric invests in their online presence (they already have brand-specific pages on their site), they could start chipping away at the edges of your grid. The goal now is to fortify what you’ve built.
3 Critical Gaps Holding You Back
1. Missing From 29 of 34 Directories
Your business listing is completely absent from Bing, Apple Maps, Foursquare, Yellow Pages, BBB, LinkedIn, Instagram, and 19 other directories. Of the 34 directories we checked, only 5 have your correct name, address, phone number, and website. Three more have partial or incorrect data — Facebook is missing your phone number, and Hotfrog and Judy’s Book have your business name wrong.
Google uses these directories to cross-verify your business information. When 85% of those sources either don’t list you or list you incorrectly, it erodes Google’s confidence in your data — which directly impacts ranking stability.
Business impact: Every missing or incorrect directory listing is a missed signal to Google that your business exists and is trustworthy — fixing this is the single fastest way to protect the map dominance you’ve already earned.
2. Only 20 Google Reviews Against Competitors Gaining Ground
You have 20 reviews at 4.9 stars — an excellent rating, but a thin count. Hull Electric (Olean) has 15 reviews, Hull Electric (Bradford) has 18, and Eaton has 19. You’re ahead, but by single digits. A competitor who starts asking every customer for a review could pass you in a matter of weeks.
Google’s local ranking algorithm weights both review volume and recency. A business with 50 reviews and steady monthly additions will outrank a business with 20 reviews that stopped growing.
Business impact: If Hull Electric runs a focused review campaign and reaches 30+ reviews while you stay at 20, Google will start shifting map positions in their favor — starting with the edge pins of your grid where you currently rank #2 or #3.
3. No Dedicated Product or Category Pages on Your Website
Your website mentions partnerships with 100+ manufacturers — Eaton, Acuity Brands, Milwaukee, Greenlee, Klein Tools, RAB Lighting, Halco — and serves commercial, industrial, residential, and government markets. But that content lives on a single About page. There are no individual pages for product categories, brands, or market segments.
Hull Electric already has dedicated pages for Milwaukee, Klein Tools, and Rayovac. Each of those pages is a separate URL Google can index and rank for brand-specific searches like “Milwaukee tools Olean NY” or “Klein tools near me.”
Business impact: Every product category without its own page is a search query you’re invisible for — customers searching for specific brands or products in your area are finding Hull Electric’s pages instead of yours.
Competitive Snapshot
| Business | Rating | Reviews | Top 20 Appearances | #1 Wins |
|---|---|---|---|---|
| Southern Tier Electric Supply ⭐ | 4.9 | 20 | 95 / 95 | 90 |
| Hull Electric (Olean) | 4.5 | 15 | 95 / 95 | 1 |
| Eaton – Cooper Power Systems | 4.9 | 19 | 81 / 95 | 0 |
| Hull Electric Inc (Bradford, PA) | 4.4 | 18 | 77 / 95 | 0 |
| Irr Supply Centers | 3.6 | 13 | 72 / 95 | 0 |
Citation Health Check
| Total directories checked | 34 |
| Correct NAP listings | 5 / 34 |
Only 14.7% of the directories we checked have your correct business name, address, phone number, and website. Facebook is missing your phone number. Hotfrog and Judy’s Book have your business name wrong. Major platforms like Bing, Apple Maps, Yellow Pages, BBB, and LinkedIn don’t list you at all. Every one of those mismatches or missing entries tells Google, “We’re not sure this business is legit” — and that uncertainty directly undercuts the ranking strength your Google Business Profile has built.
3 Quick Wins You Can Act On This Week
1. Add Your Phone Number to Facebook
Your Facebook listing shows your correct name, address, and website — but the phone number is missing. Log in, go to your Page settings → Contact info, and add (716) 373-8800. This takes 2 minutes and immediately fixes one of your 3 partially-correct citations.
2. Claim Your Bing Places Listing
You’re completely absent from Bing. Go to bingplaces.com, search for your business, and claim or create the listing with your exact GBP details: “Southern Tier Electric Supply,” 123 N Clark St, Olean, NY 14760, (716) 373-8800. Bing powers search results for Alexa, Yahoo, and DuckDuckGo — this one listing feeds four search engines at once.
3. Send a Review Request to Your Last 10 Customers
You have 20 reviews and a 4.9-star rating — your customers clearly love you. But 20 reviews is dangerously thin when Hull Electric (Bradford) already has 18 and Eaton has 19. Text or email your last 10 customers a direct link to your Google review page this week. Even getting 5 new reviews puts you at 25 and widens the gap before any competitor runs their own review push.
What a Full Audit Reveals
This free analysis covers the surface — your map visibility, review standing, and citation health. A full Evolve engagement goes deeper: we run a complete keyword gap analysis to find the exact search terms Hull Electric and Eaton are ranking for that you’re not. We audit your on-page technical SEO (site speed, mobile usability, crawl errors). We check for schema markup — structured data that tells Google exactly what you sell, where you are, and what your hours are. We build a 90-day strategic roadmap with prioritized actions ranked by impact. And we create a content calendar mapped to the searches your customers are actually running — so every page you publish drives real traffic, not vanity metrics.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call with Jim at Evolve — we’ll walk through your numbers, answer your questions, and map out exactly what it takes to lock in your map dominance and start winning organic search in the Olean market.
Book Your Free Strategy Call →
No pressure. No pitch deck. Just a straight conversation about where you stand and what’s possible.
Analysis prepared using live Google Maps data, Local Dominator geographic ranking scans, and competitive research. Generated April 2026.