Overall Visibility Score

15 / 70

Reliable Electric has been operating for 34+ years with a strong reputation in Staten Island. The digital presence has not been built to match — and a tangled multi-profile, multi-address situation is actively suppressing what visibility the business could have.

CRITICAL DISCOVERY: Two GBP Profiles + Three Different Addresses

Reliable Electric has two separate Google Business Profiles with different phone numbers and different ratings — splitting review authority. Worse, the website lists three different addresses across its pages. Google uses NAP (Name, Address, Phone) consistency as a core ranking signal. This level of inconsistency actively suppresses map rankings.

	GBP #1 (SAB — Primary)	GBP #2 (Storefront)
Address	Hidden (Service Area Business)	133 Storer Ave, Staten Island, NY 10309
Phone	(718) 227-2008	(718) 688-5816
Rating	4.4 stars	5.0 stars
Reviews	21	8
Website Linked	NOT LINKED	Yes
Services Listed	None	None
GBP Posts	None	None

Website address chaos: The homepage lists 690 Gulf Ave Suite D, New York. The About page lists 690 Gulf Ave Suite 1d, New York. Every service page and the contact page list 483 Route 79, Marlboro, New Jersey. Google sees three conflicting addresses — this directly hurts local rankings.

How to read these maps: Click the plus icon in the top-right corner to center the map. Green = top 3 results. Yellow = rank 4-10. Red = rank 11+ (invisible to most searchers). Gray = not in top 20 at all.

Gap #1: Two GBP Profiles Splitting 29 Total Reviews

21 reviews sit on one profile, 8 on another — and Google treats them as separate businesses. Neither profile alone has the volume to compete against shops with 80-768 reviews. The primary listing (21 reviews) carries a 4.4 rating, while the secondary (8 reviews) has a perfect 5.0. Different phone numbers on each profile add to the confusion.

Business Impact: The local pack threshold in NYC appears to be ~50+ reviews at 4.9+ stars. With reviews split, neither profile clears half that. Estimated 20-30 missed leads/month from map pack invisibility alone.

Gap #2: NAP Chaos — 3 Addresses, 2 Phone Numbers

The homepage says 690 Gulf Ave Suite D, NY. The About page says 690 Gulf Ave Suite 1d, NY. Every service page says 483 Route 79, Marlboro, NJ. The two GBP profiles use (718) 227-2008 and (718) 688-5816 respectively. Google’s algorithm relies heavily on consistent NAP data — this level of inconsistency is a direct ranking penalty.

Business Impact: NAP inconsistency is one of the top 5 negative local ranking factors. Fixing this alone could improve map visibility by 15-25%.

Gap #3: 4.4★ Rating on Primary Profile (Market Demands 4.9+)

Every top-ranking electrician in the NYC market carries a 4.9-5.0 star rating. The primary GBP listing sits at 4.4 — well below the trust threshold. When customers compare options, a 4.4 next to multiple 5.0-star competitors creates an immediate credibility gap.

Business Impact: A rating below 4.5 reduces click-through rates by an estimated 15-25% vs. 5.0-star competitors. With only 21 reviews, 10-15 new 5-star reviews would bring the average up to 4.7+.

Gap #4: Zero Schema Markup — Invisible to AI Search

The website has zero structured data — no LocalBusiness schema, no Service schema, no FAQPage schema. As Google increasingly uses structured data for AI Overviews, voice search, and rich results, this business is invisible to those channels. No competitor in this market has strong schema either — first-mover advantage is available.

Business Impact: Businesses with proper schema see 20-30% higher click-through rates from search results. This gap will widen as AI-powered search grows.

Gap #5: 5 Service Pages vs. Competitors with 30+

Reliable Electric has 5 service pages. BQ Electric (the Long Island market leader with 768 reviews) lists 30+ services and has 100+ geographic landing pages. LED Electricians Tech, HK Electric, and Zapron Electrician all have significantly more service content — and Zapron ranks #1 organically for “EV charger installation NYC” and “electrical panel upgrade NYC” with dedicated pages. No blog, no guides, no FAQ content.

Business Impact: Each missing service page is a missed keyword opportunity. Service-specific terms like “EV charger installation Staten Island” are winnable — directories don’t dominate those searches.

Ready to Start Winning?

You’ve seen the data. You know where the gaps are. Every week these issues go unaddressed, your competitors pull further ahead. Let’s fix that — starting today.

Email Jim — Let’s Get Started →

Questions? Email jim@evolvebusiness.com or text Jim directly at 518-810-3735.