Evolve, LLC — Free Visibility Audit
Evolve Plan1 Medium Retry — Niskayuna, NY
Here’s where Evolve Plan1 Medium Retry stands in the Niskayuna market for local SEO services. Every number below is pulled from live data — Google Maps, Local Dominator geographic scans, and citation directories.
Overall Visibility Score
13/70
This is a critical score. Your business doesn’t appear on Google Maps at any of the 95 locations we scanned, you have zero Google reviews, and none of your 34 directory listings have correct information. Right now, every person in Niskayuna searching for local SEO services is finding your competitors — Capital District Digital, Magic Digital Media, and Put Another Way — instead of you.
Score Breakdown
| Dimension | Score | Why |
|---|---|---|
| Google Maps Presence | 2/10 | Your Google Business Profile exists but has 0 reviews, no star rating, and the listing name doesn’t match your actual business name — Google treats name mismatches as a trust signal failure. |
| Map Visibility (Ranking) | 1/10 | You don’t appear in the top 20 results at any of the 95 map pins scanned. 100% invisible. Average position: 20+ (off the map entirely). |
| Review Authority | 1/10 | You have 0 reviews. Your top competitor, Capital District Digital, has 43 reviews at a 5.0 rating. Every other competitor also has a perfect 5.0 — you’re not even in the conversation. |
| Content & GEO Readiness | 3/10 | Your website has 10+ dedicated service pages (SEO, Local SEO, Website Design, Content, AI Search, etc.), articles, case studies, and an FAQ section — solid content architecture. But 0 of 34 directory listings are correct, no LocalBusiness schema markup was detected, and the GBP name mismatch undercuts all of it. Google can’t connect your content to your business entity. |
| Competitive Position | 1/10 | You hold the #1 position at 0 of 95 pins. Magic Digital Media holds #1 at 24 pins, Capital District Digital at 12, and Cloudy Zebra SEO at 9. You’re not competing — you’re not even on the field. |
| Review Velocity | 1/10 | With 0 reviews, your velocity is nonexistent. Capital District Digital has 43 reviews, TM Blast has 35, Put Another Way has 24. Even the smallest competitor (Cloudy Zebra SEO) has 3 reviews — 3 more than you. |
| Topical Authority Coverage | 4/10 | Your website covers 10 service areas with dedicated pages — broader than most competitors. Capital District Digital’s site focuses on 3 core services (Website Design, Local SEO, Paid Advertising). But your broader content isn’t generating any map visibility, meaning Google isn’t recognizing your topical authority for this location. |
Where You Rank Across Niskayuna
A live 11×11 grid scan of Google Maps ranking around your business. Green = top 3. Yellow = top 10. Red = not ranking.
Open full interactive heatmap →
Ranking Breakdown — 95 pins scanned
This is the single most alarming finding in this entire audit: you are completely invisible on Google Maps. Across all 95 scan points in and around Niskayuna, your business does not appear in the top 20 results for “local SEO services near me” — not once. That solid red bar above means every potential customer searching from every direction around your location is seeing your competitors instead. Magic Digital Media dominates with 24 first-place finishes across the grid. Capital District Digital appears in the top 20 at all 95 pins and holds #1 at 12 of them. Even Cloudy Zebra SEO — a business in Ballston Lake with only 3 reviews — outranks you at 9 pins with a #1 position. Put Another Way LLC, located on the same street as you (Nott St in Niskayuna), holds #1 at 4 pins. The root cause is almost certainly the combination of your GBP name mismatch, zero reviews, and zero correct directory listings — Google has no trust signals to justify showing you to anyone. Fixing the foundation (name, citations, reviews) is the single fastest path to appearing on this map.
3 Critical Gaps Holding You Back
100% Invisible on Google Maps — All 95 Pins
Your business doesn’t show up in the top 20 results at a single scan point. That means when someone in Niskayuna, Schenectady, or Albany searches “local SEO services near me,” Google doesn’t even consider you. Meanwhile, 5 competitors appear consistently — Magic Digital Media at 78 of 95 pins, Capital District Digital at all 95. Your website has strong content (10+ service pages, case studies, articles), but Google isn’t connecting any of it to your Google Business Profile.
Business impact: Every local search query in your area is generating clicks, calls, and form fills for your competitors — and zero for you.
Zero Google Reviews vs. 43 for Your Top Competitor
You have 0 Google reviews. Capital District Digital has 43 at a perfect 5.0. TM Blast has 35 at 5.0. Put Another Way has 24 at 5.0. Google uses review count and quality as a major ranking signal for local results — and as a trust signal for customers deciding who to call. With zero reviews, you fail on both counts. Capital District Digital even embeds their Google reviews directly on their homepage, reinforcing trust the moment a visitor lands.
Business impact: Even if you appeared on the map, a listing with 0 reviews next to competitors with 24–43 five-star reviews gets skipped by customers every time.
0 of 34 Directory Listings Are Correct
Your business was found on only 3 of 34 directories scanned (Google, Facebook, and Waze) — and all 3 have an incorrect business name. Your Facebook listing is also missing your address and phone number entirely. The remaining 31 directories — including Bing, Apple Maps, Yelp, Yellow Pages, BBB, and LinkedIn — have no listing for you at all. Every missing or inconsistent listing is a broken trust signal that tells Google: “We’re not sure this business is real.”
Business impact: Citation consistency is one of the top 5 local ranking factors. With 0% accuracy across 34 directories, you’re actively sending Google reasons NOT to rank you.
Competitive Snapshot
| Business | Rating | Reviews | Top 20 Appearances | #1 Rankings |
|---|---|---|---|---|
| Evolve Plan1 Medium Retry ⟵ You | No rating | 0 | 0 / 95 | 0 |
| Capital District Digital | 5.0 ⭐ | 43 | 95 / 95 | 12 |
| Magic Digital Media, Inc | 5.0 ⭐ | 11 | 78 / 95 | 24 |
| Put Another Way LLC | 5.0 ⭐ | 24 | 78 / 95 | 4 |
Top 20 Appearances = number of the 95 scanned map pins where the business shows up in the first 20 results. #1 Rankings = number of pins where it holds the top spot.
Citation & Directory Breakdown
| Total directories checked | 34 |
| Your NAP is correct on | 0 / 34 |
| Found but with errors | 3 (Google, Facebook, Waze) |
| Not found at all | 31 |
You’re missing from Bing, Apple Maps, Yelp, Yellow Pages, BBB, LinkedIn, Foursquare, and 24 other directories. The 3 listings that do exist all have your business name wrong. Every inconsistency or gap tells Google and Apple your business data isn’t trustworthy — and untrustworthy data doesn’t get shown to searchers.
3 Quick Wins You Can Execute This Week
1. Fix Your Google Business Profile Name — Today
Your GBP is listed as “Evolve Plan1 Medium Retry” — but your website says “Evolve, LLC.” This name mismatch is the single biggest reason Google doesn’t trust your listing. Log into your Google Business Profile, update the business name to match your website and legal name exactly, and verify it. This one change alone unlocks every other fix on this list. Takes 5 minutes.
2. Get 5 Google Reviews This Week
Every one of your competitors has a 5.0 rating — Capital District Digital with 43 reviews, TM Blast with 35. You have 0. Send a direct Google review link to 5 of your best clients today. Even 5 reviews at 5 stars puts you on the board and gives Google a reason to start showing your listing. Capital District Digital embeds their reviews on their homepage for social proof — once you have reviews, do the same on evolvebusiness.com.
3. Fix Your Facebook Listing — 10 Minutes
Your Facebook business page is missing your address and phone number, and the business name is wrong. Go to your Facebook page settings, update the name to match your GBP (once corrected), add your full address (2147 Troy-Schenectady Rd, Niskayuna, NY 12309), and add your phone number. This is one of only 3 directories where you’re listed at all — make it count.
What a Full Audit Reveals
This Light audit identifies the high-level problems. A full engagement digs into the mechanics: a keyword gap analysis showing exactly which search terms your competitors rank for that you don’t, an on-page technical SEO audit of your site’s speed, structure, and crawlability, a schema markup audit to implement LocalBusiness and Service structured data (which we didn’t detect on evolvebusiness.com), a 90-day strategic roadmap with prioritized actions and projected timelines, and a content calendar mapped to buyer-intent search terms in the Niskayuna/Schenectady/Albany market. That’s where your 10 service pages start generating actual rankings instead of sitting idle.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call with Jim at Evolve — we’ll walk through your numbers, answer your questions, and map out exactly what it takes to start winning in your market.
Book Your Free Strategy Call →
No pressure. No pitch deck. Just a straight conversation about where you stand and what’s possible.
Analysis prepared using live Google Maps data, Local Dominator geographic ranking scans, and competitive research. Generated April 2026.