Free Competitive Analysis | Evolve, LLC | March 2026
Ed’s Electrical Contracting — Competitive Analysis
edselectricalny.com | Electrician | Schenectady, NY
Overall Visibility Score
23 / 70
Ed’s has solid visibility in the western suburbs near Rotterdam — but loses ground sharply in Schenectady’s city core where customer density is highest. Review velocity and content depth are the biggest drags on this score.
Score Breakdown
| Dimension | Score | Notes |
|---|---|---|
| Google Maps Presence | 6/10 | Avg rank 5.72 — strong in western suburbs, fades northeast into city core |
| Website Organic Ranking | 3/10 | Only 2 pages total; no service-specific content; invisible for every keyword beyond brand name |
| Review Authority | 3/10 | 17 reviews at 4.5★ — solid rating but the most recent review was 4+ years ago |
| Content & GEO Readiness | 2/10 | No city pages, no FAQ, no schema markup, no local signal architecture |
| Competitive Position | 6/10 | Strong in home territory — losing ground to the northeast where population density is highest |
| Review Velocity | 1/10 | 0 reviews in 4+ years while Choice Electric collects 5–8 per month |
| Topical Authority Coverage | 2/10 | 0 dedicated service pages vs. 11 (Coffey), 5 (Dragons) — invisible for every specific service search |
Google Maps Visibility Scan
→ Open full map in a new tab to explore competitor positions and ranking data
The map tells a clear story. Ed’s ranks in the top 3 in 44% of the scanned area — the green squares concentrated in the western suburban corridor near the Rotterdam location. In those neighborhoods, customers searching “electrician near me” are finding you. That’s a genuine competitive strength.
But heading northeast into Schenectady’s city core, Scotia, and Niskayuna, Ed’s drops to ranks 11 or higher — nine red squares where real revenue is going to Choice Electric, Coffey, and Dragons instead. Average rank of 5.72 overall vs. Choice Electric’s 4.04 across the same geography. That gap of 1.68 positions translates directly to fewer first impressions, fewer clicks, and fewer calls.
The 3 Critical Gaps
❌ Gap #1: Review Drought — 0 New Reviews in 4+ Years
Ed’s has 17 Google reviews — and the most recent was posted over four years ago. In the same timeframe, Choice Electric has grown to 88 reviews while collecting new ones every week. When a potential customer compares options on Google Maps, they’re looking at ranking, star rating, and recency. A four-year review gap signals that a business may not be active — even when that’s far from the truth. Choice Electric’s owner replies to reviews within minutes. Coffey has 60 reviews with recent activity. Dragons holds a perfect 5.0. Ed’s is being outpaced on every review dimension simultaneously.
Business Impact: Customers doing side-by-side comparison will click to a competitor with more recent social proof before they ever call you.
❌ Gap #2: A Website That Doesn’t Rank for Any Specific Service
Ed’s website has two pages: a home page and a single services page with a bullet-point list. No individual pages for panel upgrades, generator installation, EV charger installation, electrical code violation repair, or any other specific service. Coffey Electric has 11+ dedicated service pages. Dragons Electric has 5. When someone searches “electrical panel upgrade Schenectady” or “generator installation near me,” both competitors have a page built for that exact search — and Ed’s has nothing.
Business Impact: Every service page a competitor has that you don’t is a keyword you’re invisible for — and a customer who found them instead of you.
❌ Gap #3: The Northeast Blind Spot — Invisible in Schenectady’s City Core
Nine red squares (ranks 11+) concentrated in the northeast — Schenectady’s city core, Scotia, and Niskayuna. These aren’t fringe markets; they’re some of the most densely populated neighborhoods in the service territory. Choice Electric, whose business address sits closer to the city center, is leveraging that proximity advantage through active GBP management and consistent review collection.
Business Impact: Roughly 1 in 5 scanned areas shows Ed’s as effectively invisible — real neighborhoods where potential customers are searching right now and not finding you.
Competitive Snapshot
| Business | Stars | Reviews | Avg Rank | Service Pages | Reviews/mo |
|---|---|---|---|---|---|
| Ed’s Electrical | 4.5★ | 17 | 5.72 | 0 dedicated | ~0 |
| Choice Electric LLC | 4.9★ | 88 | 4.04 | 7+ | 5–8 |
| Coffey Electric & Generator | 4.8★ | 60 | 4.44 | 11+ | 2–3 |
| Dragons Electric | 5.0★ | 27 | 5.08 | 5 | ~1–2 |
The Numbers
- Monthly searches for “electrician” in Schenectady: 1,000+
- % of searchers who click a top-3 map result: ~75%
- % who trust a business with no recent reviews: <10%
- Average residential electrical job value: $800–$2,500
- Average generator install value: $3,000–$8,000
- Choice Electric’s review advantage: 5–8 new per month vs. Ed’s 0
3 Quick Wins — Things You Can Do This Week
| ✅ Quick Win #1: Launch a Review Request Campaign Email or text every customer from the past 12–24 months and ask them to share their experience on Google. Even 5–10 new reviews would break the four-year silence and start shifting how Google perceives your listing. |
| ✅ Quick Win #2: Build One Dedicated Service Page Pick your highest-margin service — panel upgrades, generators, or EV chargers — and build one dedicated page with the service name and “Schenectady” in the title. This single page would immediately put you ahead of Choice Electric’s current organic content strategy. |
| ✅ Quick Win #3: Activate Your Google Business Profile Log in to your GBP today and post a simple update — a recent project, a seasonal tip, a service offer. Then reply to all 17 existing reviews. Both actions take under 30 minutes and send Google a fresh engagement signal on a currently dormant listing. |
Ready to Close the Gap?
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You’ll leave with:
- The 2–3 highest-impact changes you can make right now
- A clear picture of exactly what competitors are doing that you’re not
- A prioritized starting point — yours to keep, no strings attached
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jim@evolvebusiness.com | evolvebusiness.com
Analysis prepared using live Google Maps data, Local Dominator geographic ranking scans, and competitive research. Data reflects conditions as of March 2026. Evolve, LLC | jim@evolvebusiness.com