Evolve, LLC — Free Visibility Audit
DeLorenzo Landscaping — Schenectady, NY
Here’s where DeLorenzo Landscaping stands in the Schenectady market for landscaping. Every number below is pulled from live data — Google Maps, Local Dominator geographic scans, and citation directories.
Overall Visibility Score
19/70
DeLorenzo Landscaping is in serious trouble on the map. You’re invisible across more than half of the Schenectady search area, your citation profile is riddled with errors, and your top competitor has 7× your review count with a perfect rating. The good news: these problems are fixable, and fixing even one of them will move the needle fast.
Score Breakdown
| Dimension | Score | Why |
|---|---|---|
| Google Maps Presence | 5/10 | Profile is claimed with a 4.5-star rating, but only 24 reviews — barely above the threshold where Google starts trusting your profile for competitive queries. |
| Map Visibility | 2/10 | Only 2% of the 95 scanned map pins show you in the top 3 results. 56% of pins don’t show you at all — anywhere in the top 20. |
| Review Authority | 2/10 | A&S Enterprises has 176 reviews at a 5.0 rating. You have 24 reviews at 4.5. You trail on both count and quality — Google reads that as a clear signal to rank them above you. |
| Content & GEO Readiness | 3/10 | Your site has 7 service pages and an FAQ section, which is a start. But it’s built on a template landing-page platform with no visible schema markup, no NAP (name/address/phone) in the footer, and only 7 of 36 citation directories show correct information. |
| Competitive Position | 2/10 | You hold the #1 map spot on just 1% of pins (1 out of 95). A&S Enterprises holds #1 on 10 pins — 10× your rate. |
| Review Velocity | 2/10 | A&S has accumulated 176 reviews to your 24 — a 7.3× gap. At this pace, the distance between you is growing every month, not shrinking. |
| Topical Authority Coverage | 3/10 | Your site lists 7 services and 10 service areas as a text list. A&S Enterprises has ~36 dedicated content pages — including 6 drainage sub-pages, 3 grading pages, and 17 individual city landing pages. Google sees them as the deeper authority on every sub-topic. |
Where You Rank Across Schenectady
A live 11×11 grid scan of Google Maps ranking around your business. Green = top 3. Yellow = top 10. Red = not ranking.
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Ranking Breakdown — 95 pins scanned
The headline number here is brutal: 56% of the map — 53 out of 95 scan points — return zero trace of DeLorenzo Landscaping in the top 20 results. That means when someone in more than half of the Schenectady area searches “landscaping near me,” Google acts like your business doesn’t exist. You hold the #1 position on exactly 1 pin out of 95. Your average ranking across all scanned points is position 16.8, which puts you well past the second page of local results — a place almost no one scrolls to. The data shows a tight cluster of marginal visibility near your business address on Consaulus Ave, with rapid drop-off in every direction. Meanwhile, A&S Enterprises — your biggest threat — holds the #1 spot on 10 pins and appears somewhere in the top 20 on all 95 pins scanned. They’re blanketing the same service area you’re trying to reach. Wesscapes adds another 5 first-place pins, and even Kulak Nursery grabs 3. Every pin where you’re invisible is a pin where one of these competitors is picking up the call instead of you.
3 Critical Gaps Holding You Back
1. Invisible Across 56% of the Map — Average Rank 16.8
Out of 95 geographic scan points around Schenectady, 53 return no ranking for DeLorenzo Landscaping at all. Another 26 pins place you between positions 11 and 20 — deep enough that fewer than 5% of searchers ever see you. Only 2 pins (2%) put you in the top 3 where the actual clicks happen.
Business impact: Every one of those 53 invisible pins represents a neighborhood full of homeowners who will never find you when they search — they’ll find A&S Enterprises or Wesscapes instead.
2. Citation Chaos — Only 7 of 36 Directories Are Correct
Your business information is fully correct on just 7 out of 36 directories checked (19%). You’re completely missing from 19 directories — including Bing, Apple Maps, Yellow Pages, Instagram, and BBB. Another 10 directories have your listing but with errors: 6 show the wrong address, Facebook has the wrong business name, and your Yelp listing displays “High Country Hardscape & Landscape Designs” instead of DeLorenzo Landscaping — likely because High Country shares your exact street address at 659 Consaulus Ave.
Business impact: Google cross-references dozens of directories to verify your business is real and trustworthy. When 81% of those sources are wrong or missing, Google has no reason to rank you above competitors with cleaner data.
3. A&S Enterprises Has 7× Your Reviews and a Perfect 5.0 Rating
Your #1 competitor has 176 Google reviews at a 5.0-star average. You have 24 reviews at 4.5 stars. Wesscapes sits at 113 reviews with a 4.9, and even Kulak Nursery has 138 reviews at 4.7. You’re dead last among serious competitors in both review count and rating. Google uses review signals as one of its heaviest local ranking factors.
Business impact: When a homeowner sees four landscapers and one has 24 reviews while the others have 113–176, the decision is already made before they even read a single review.
Competitive Snapshot
| Business | Rating | Reviews | Top-20 Appearances | #1 Wins |
|---|---|---|---|---|
| DeLorenzo Landscaping ⬅ | 4.5 ⭐ | 24 | 42 | 1 |
| A&S Enterprises | 5.0 ⭐ | 176 | 95 | 10 |
| Wesscapes | 4.9 ⭐ | 113 | 57 | 5 |
| High Country Hardscape | 4.7 ⭐ | 30 | 50 | 0 |
A&S Enterprises appears in the top 20 on every single pin scanned. DeLorenzo appears on 42 out of 95. Note: High Country Hardscape shares your exact street address — which is likely causing Google confusion on your listings (see Yelp issue below).
Citation & Directory Breakdown
| Total directories checked | 36 |
| Your NAP is correct on | 7 / 36 (19%) |
| Listed but with errors | 10 |
| Completely missing | 19 |
Major gaps include Bing, Apple Maps, Yellow Pages, BBB, Instagram, and LinkedIn — all missing entirely. Six directories (Hotfrog, EZLocal, CitySquares, ShowMeLocal, Judy’s Book, Where To) carry the wrong street address. Your Yelp listing shows a different business name altogether. Every mismatch chips away at Google’s trust in your data, which directly impacts your map ranking.
3 Quick Wins You Can Act On This Week
1. Fix Your Yelp Listing — It Shows a Competitor’s Name
Your Yelp profile currently displays “High Country Hardscape & Landscape Designs” instead of DeLorenzo Landscaping. This is almost certainly caused by the shared address at 659 Consaulus Ave. Log into Yelp for Business, claim or correct the listing, and make sure your business name, phone (518-590-1566), and the “Bldg. A” distinction in your address are exact. This single fix stops Google from confusing you with a competitor that shares your building.
2. Claim Bing Places and Apple Maps — You’re Missing From Both
Bing and Apple Maps are two of the highest-authority citation sources Google references, and you’re not listed on either one. Go to bingplaces.com and mapsconnect.apple.com, create your free listings with your exact GBP name, address (including “Bldg. A”), and phone number. These two claims take about 15 minutes total and immediately add two high-trust signals to your citation profile.
3. Add Your Phone Number and Address to Your Website Footer
Your website at delorenzolandscapes.com currently shows no phone number or street address in the header or footer — the two places Google’s crawler looks first. Add “DeLorenzo Landscaping · 659 Consaulus Ave Bldg. A, Schenectady, NY 12306 · (518) 590-1566” as plain text in the footer of every page. This gives Google an on-site NAP signal to match against your Google Business Profile and strengthens every other citation fix you make.
What a Full Audit Reveals
This Light audit covers what’s visible from the outside. A full engagement with Evolve goes deeper: a complete keyword gap analysis showing every search term A&S Enterprises ranks for that you don’t, a technical SEO audit of your site’s crawlability and page speed, a schema markup implementation plan (your site currently has none — A&S likely does), a 90-day strategic roadmap with prioritized actions and projected ranking improvements, and a content calendar mapped to real search intent in the Schenectady market — including dedicated service-area pages for all 10 cities you serve. That’s the difference between knowing you have a problem and having a plan to fix it.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call with Jim at Evolve — we’ll walk through your numbers, answer your questions, and map out exactly what it takes to start winning in your market.
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Analysis prepared using live Google Maps data, Local Dominator geographic ranking scans, and competitive research. Generated April 2026.