NATIONAL VISIBILITY SCORE

A score of 34 out of 70 reflects a program with strong organic rankings and industry-leading credentials — but an underbuilt digital ecosystem surrounding them. ADDCA’s reputation carries it on the SERPs today, but competitors with deeper content, faster websites, and more structured data are gaining ground. Review authority is nearly nonexistent on platforms that search engines weight. Content volume is roughly half of what the market leader (CATI) publishes. The technical foundation is solid but has specific Core Web Vitals issues that hurt mobile experience. This is not a crisis — it is an inflection point. The score reflects a program that is winning on brand alone and leaving significant organic growth on the table.

Context: ADDCA operates as a national and global virtual training program. Local map rankings are not the primary battleground. This heatmap is included for completeness — it shows how ADDCA appears in the Albany, NY area where its physical address is registered. The real competitive landscape plays out in national organic search and AI-powered discovery, analyzed in the sections below.

Founded by: Laurie Dupar  |  Accreditation: ICF Level 1 & Level 2  |  Credential: CALC (Certified ADHD Life Coach)

Global/cultural perspectives focus with business-building curriculum for coaches. Active blog with educational content. ~15+ pages. Strong differentiator in cultural competency approach.

Lighthouse Mobile: Performance 52, SEO 85, LCP 10.2s (very poor), CLS 0.349

Weakness: Terrible site performance (10.2s LCP) is worse than ADDCA. Lacks PAAC accreditation. Smaller content footprint.

Founded by: Ben Dean, Ph.D.  |  Accreditation: ICF Level 2 & PAAC  |  Credentials: 5 certification tracks including Certified ADHD Coach

One of the few programs with dual ICF + PAAC accreditation — directly matching ADDCA’s key differentiator. Positive psychology framework. 30-40+ pages. Active monthly newsletter “Coaching Toward Happiness.” Free virtual workshops drive lead generation.

Lighthouse Mobile: Performance 89, SEO 85, LCP 2.8s, CLS 0.049 (excellent)

Why this matters: MentorCoach has the best technical site performance in the market AND matches ADDCA’s dual accreditation. If they invest in content depth, they become the most formidable competitor.

Founded by: Denslow Brown, led by Cameron Gott  |  Accreditation: ICF  |  Credentials: Certified Neurodiversity Coach, Certified Organizer Coach, Certified Productivity Coach, Advanced ADHD & Neurodiversity Coach

Most content of any competitor with 40-50+ pages. Specializes in the ADHD + productivity + organizing intersection with multiple niche credentials. No blog identified, but deep program and resource pages compensate.

Lighthouse Mobile: Performance 45, SEO 100, LCP 5.7s, CLS 0.734 (very poor)

Why this matters: CATI’s content volume is the benchmark for topical authority in this space. Their SEO score of 100 indicates excellent on-page optimization despite poor performance metrics. ADDCA needs to match or exceed their content depth.

Founded by: Jodi Sleeper-Triplett (author of “Empowering Youth With ADHD”)  |  Accreditation: ICF  |  Niche: Youth, teens, college students with ADHD

Specializes in IEPs, school accommodations, and educational systems. A narrow niche that does not directly overlap with ADDCA’s core adult coaching market, but captures a specific buyer segment (parents, educators) that could otherwise funnel into ADDCA’s broader programs.

Risk factor: Low direct threat, but owns the youth/education niche that ADDCA does not address.

Credential: FOCUSED ADHD Coach Certification  |  Market: Adults with ADHD who want to coach other adults

Modern marketing approach with strong social media/podcast presence. Targets a specific buyer persona: adults who were recently diagnosed and want to turn their lived experience into a coaching career. This resonates powerfully with the current ADHD awareness wave.

Risk factor: Not accredited at the same level, but captures attention through channels ADDCA doesn’t use. Represents the new generation of competitors leveraging content marketing and community building over institutional credibility.

Other Notable Competitors

• Gold Mind Academy (goldmindacademy.com) — ICF Level 1, neurodiversity-affirming, small cohort model
• PTS Coaching (ptscoaching.com) — ADHD Parent Coach Academy, ICF CCE approved
• NBEFC (nbefc.org) — Board Certified ADHD Coach credential, dual-track certification
• Neurodiversity Training Academy (neurodiversitytrainingacademy.com) — UK-based, ICF CCE, growing international presence

CLS Issue (0.343): The Cumulative Layout Shift score of 0.343 is over 3x the acceptable threshold of 0.1. This means elements visibly jump around while the page loads on mobile devices. For a high-ticket educational program, this creates a subconscious impression of instability and unprofessionalism. Common causes: images without explicit width/height attributes, fonts loading and causing text reflow, dynamically injected content above the fold.

Fix: Add explicit width and height attributes to all images, preload custom fonts, and ensure no above-the-fold content is dynamically inserted after initial render.

LCP Issue (3.1s): The Largest Contentful Paint of 3.1s exceeds Google’s 2.5s threshold. The hero image or primary content block takes too long to render. This directly impacts Google’s page experience ranking signal.

Fix: Optimize hero images (compress, serve in WebP format, use responsive srcset), preload the LCP resource, and evaluate server response time.

Best Practices Score (54/100): This low score typically indicates issues with deprecated APIs, console errors, HTTPS mixed content, or missing security headers. These are behind-the-scenes issues that signal to Google’s crawlers that the site is not following modern web standards.

Fix: Audit browser console for errors, ensure all resources load over HTTPS, implement security headers (Content-Security-Policy, X-Frame-Options), and update any deprecated JavaScript APIs.

The Reputation Paradox

ADDCA is universally respected within the ADHD coaching community. Graduates rave about the program in forums, on social media, and in private conversations. But almost none of this sentiment exists on platforms that search engines and AI models can index and weight: Google, Trustpilot, or structured review schema.

This is the single highest-ROI gap to close. ADDCA has thousands of graduates over 25 years. Converting even 5% of them into Google or Trustpilot reviewers would create a review profile that no competitor could match — because no competitor has the alumni base to generate that volume.

ADDCA has graduated thousands of coaches over 25 years across six continents. The industry considers it the gold standard. Yet there are zero Google reviews, a 3.6 on Trustpilot from a handful of ratings, and schema citing only 5 reviews. This is the most glaring disconnect between reputation and digital reality in the entire ADHD coach training market. When a prospective student searches “ADHD coach training reviews,” they find Reddit threads and scattered forum posts — not a wall of verified 5-star reviews from credentialed graduates.

Business Impact: Review signals influence both search rankings and conversion rates. A prospective student comparing ADDCA to a competitor with 50+ positive Google reviews will have a subconscious trust advantage toward the reviewed program — even if ADDCA is objectively superior. At $10,000+ per enrollment, converting even 2 additional students per quarter through improved review authority represents $80,000+ in annual revenue.

Difficulty to Fix: Quick Win — systematic alumni outreach campaign. ADDCA has the largest potential review pool in the industry. Execute a structured email campaign to graduates requesting Google and Trustpilot reviews. Target: 50+ Google reviews within 90 days.

ADDCA’s website has approximately 20 pages. Coach Approach Training Institute has 40-50+. MentorCoach has 30-40+. ADDCA covers its core program pages well but has virtually no informational content targeting the research phase of the buyer journey: no “how to become an ADHD coach” guide, no “ADHD coaching certification cost” page, no career outcome data, no comparison content, and a blog with roughly 5 posts that hasn’t established any publishing cadence.

Business Impact: Every search query that ADDCA doesn’t have content for is a prospective student who may discover a competitor first. Informational content (“how to become an ADHD coach”) is the top of the enrollment funnel — these searchers become applicants 3-6 months later. With no content targeting this phase, ADDCA is invisible to the largest segment of potential students: those who are still exploring.

Difficulty to Fix: Medium Effort — 12-month content buildout plan. Prioritize high-intent commercial pages first (pricing, comparison, career outcomes), then build out informational content clusters. Target: 40+ indexed pages within 6 months.

ADDCA does not publish pricing on its website. For a high-ticket educational program, this creates significant friction in the decision-making process. Prospective students searching “ADHD coaching certification cost” find nothing from ADDCA — they find forum posts with outdated figures or competitors who do share ranges. The absence of pricing forces prospects to either schedule a call (high friction) or go to a competitor who answers the question immediately.

Business Impact: Studies consistently show that hiding pricing on high-ticket services reduces lead quality and increases bounce rates. Prospects who can’t find pricing often assume the worst and self-select out. A pricing transparency page (even with ranges like “$X,XXX – $XX,XXX depending on program level”) would capture high-intent search traffic and filter in qualified leads while filtering out tire-kickers.

Difficulty to Fix: Quick Win — create a tuition/investment page with program tiers and pricing ranges. This is a business decision more than a technical one.

ADDCA has EducationalOrganization schema with an AggregateRating — more than most competitors. But it is missing Course schema for each program, FAQ schema for common questions, Review schema for individual testimonials, BreadcrumbList for navigation signals, and Person schema for the 16 faculty members. As AI-powered search (Google AI Overviews, ChatGPT, Perplexity, Claude) becomes the default way people research educational programs, structured data is what gets your program cited in AI responses.

Business Impact: AI models prioritize structured, machine-readable data when generating recommendations. The first ADHD coach training program to implement comprehensive schema across all pages will have a compounding advantage that grows every month as AI search adoption increases. This is a first-mover opportunity.

Difficulty to Fix: Medium Effort — implement Course, FAQ, Review, BreadcrumbList, and Person schema across all program and faculty pages. Requires developer time but is a one-time investment with ongoing returns.

A CLS score of 0.343 means the page visually jumps and shifts while loading on mobile. For a program positioned as the gold standard in ADHD coach training — a field directly connected to attention and executive function — a janky mobile experience is particularly damaging. The LCP of 3.1s adds to this: the primary content takes over 3 seconds to appear. MentorCoach delivers a 0.049 CLS and 2.8s LCP. The Best Practices score of 54 suggests additional technical debt (deprecated APIs, console errors, or security issues).

Business Impact: Google uses Core Web Vitals as a ranking signal. More importantly, the first impression of a premium educational program happens on its website. Mobile users (60%+ of traffic) experience content jumping around for over 3 seconds. For a prospective student comparing programs, this subconsciously positions ADDCA as less polished than MentorCoach. At $10,000+ per enrollment, even a small conversion rate impact from poor UX represents significant revenue.

Difficulty to Fix: Medium Effort — image optimization, font preloading, CLS debugging, and Best Practices audit. A focused developer sprint of 1-2 weeks can address the core issues.

1. Launch alumni review campaign. Email all graduates from the last 5 years with direct links to Google and Trustpilot. Target: 25+ Google reviews and 15+ Trustpilot reviews in 30 days. Include the review request in the graduation process for all current and future cohorts.
2. Fix CLS and LCP issues. Add explicit width/height to all images, preload fonts, optimize hero images to WebP format, and audit/fix Best Practices issues (console errors, deprecated APIs, security headers). Target: CLS below 0.1, LCP below 2.5s.
3. Create a pricing/investment page. Publish program tiers with pricing ranges, what’s included at each level, and a clear CTA to schedule a consultation. This captures “ADHD coaching certification cost” searches immediately.
4. Implement Course schema on every program page with name, description, provider, educationalCredentialAwarded, and timeRequired properties.
5. Add FAQ schema to program pages with the 5-8 most common questions per program (admissions requirements, time commitment, format, accreditation details, career outcomes).

1. Publish 4 cornerstone blog posts: “How to Become an ADHD Coach: The Complete Guide” (3,000+ words), “ADHD Coaching Certification: ICF vs. PAAC Explained,” “What Does an ADHD Coach Do? Roles, Responsibilities & Impact,” and “Can You Make a Living as an ADHD Coach? Career Outcomes & Salary Data.”
2. Create comparison pages: “ADDCA vs. iACTcenter,” “ADDCA vs. MentorCoach,” and a comprehensive “ADHD Coach Training Programs Compared” page. Frame these as helpful, factual comparisons — not sales pitches.
3. Build dedicated accreditation explainer pages: “What ICF Accreditation Means for Your Coaching Career” and “Why PAAC Accreditation Matters for ADHD Coaches” — targeting specific search queries where ADDCA has unique authority.
4. Add Person schema for all 16 faculty members with credentials, roles, and affiliations. Create or expand individual faculty profile pages.
5. Implement Review schema for all named testimonials on the site.

1. Publish 4 additional blog posts targeting informational keywords: “ADHD Coaching vs. Therapy: Understanding the Difference,” “A Day in the Life of an ADHD Coach,” “How to Choose an ADHD Coach Training Program,” and “The Growing Demand for ADHD Coaches: Market Outlook.”
2. Build alumni success story pages. Feature 5-10 detailed graduate profiles with their journey, current practice, and outcomes. These serve as both social proof and rich content for AI models to reference.
3. Establish a blog publishing cadence: 2 posts per month minimum. Assign topics 3 months ahead. Every post should target a specific keyword cluster.
4. Continue review velocity: Target 50+ total Google reviews by day 90. Implement a post-graduation automated review request sequence.
5. Audit and optimize existing program pages. Expand content depth on each program page: add detailed curriculum overviews, session formats, time commitments, prerequisite details, and career pathways. Target 1,500+ words per program page.
6. Submit updated sitemaps and request indexing for all new pages. Monitor Google Search Console for crawl and index coverage.

Publishing cadence: Minimum 2 blog posts per month (24 per year). Each post targets a specific keyword cluster and links internally to relevant program pages. By month 12, ADDCA should have 45-50+ indexed pages — matching or exceeding CATI’s content volume with higher quality and deeper authority signals.

Thank You for Choosing Evolve

This analysis is your strategic foundation. Every recommendation is designed to translate ADDCA’s world-class reputation into world-class digital visibility. The playbook is clear — now it’s time to execute. We’re honored to be part of the journey.

Your strategist:

Jim Gilbert

Evolve, LLC

jim@evolvebusiness.com

evolvebusiness.com