Case Studies

Real Strategy. Real Results.

At Evolve, we believe the best marketing starts with a smart plan—not a cookie-cutter solution. Every client we work with gets a custom strategy designed to solve real business challenges and generate measurable results.

Below are a few selected case studies that showcase how we’ve helped businesses across industries—from legal and wellness to cannabis and the arts—transform their digital presence, increase visibility, and drive meaningful growth.

Each story reflects our strategy-first mindset, collaborative process, and commitment to long-term success.

Case Study 1: Commercial Title Company in New York State

Industry: Legal / Real Estate Services
Services Provided: Website Redesign, SEO, Google Business Profiles, Content Strategy, Email Marketing

The Challenge:

A respected title company with a focus on commercial real estate was struggling with outdated digital tools, poor visibility in search engines, and limited lead flow from online sources. Despite a great reputation in the industry, their website didn’t reflect their authority, and they had no clear digital strategy.

Our Strategy:

  • Designed a new, professional website optimized for conversions and SEO

  • Rebuilt and optimized Google Business Profiles for multiple office locations

  • Launched a blog and content strategy focused on commercial title topics and industry updates

  • Added daily backups, mobile optimization, and SSL for security

  • Created a branded email newsletter and lead capture system

The Results:

  • Traffic increased by over 300% within six months

  • Website became the top local search result for key commercial title terms

  • Increased leads from attorneys and mortgage originators via form submissions and phone calls

  • Client now seen as the go-to commercial title expert in the region

Case Study 2: Dispensary in a Competitive Urban Market

Industry: Cannabis / Retail
Services Provided: Local SEO, Website Content, Keyword Strategy, Category Optimization

The Challenge:

A licensed cannabis dispensary in a walkable part of a mid-sized city needed to differentiate itself in a crowded market. Regulatory hurdles limited traditional advertising, and the dispensary’s site wasn’t ranking locally for any of its products.

Our Strategy:

  • Developed a robust Local SEO plan, including Google Business optimization

  • Wrote SEO-optimized product category descriptions for flowers, edibles, prerolls, and more

  • Integrated location-based keywords (“weed Albany,” “Upstate cannabis store”) into site structure

  • Highlighted the brand’s identity as a Black-owned, community-based business

The Results:

  • Ranked on the first page for nearly all targeted product + location combinations

  • Organic traffic increased by 250% over three months

  • Local foot traffic increased with trackable calls and direction requests from Google

  • Strong engagement on product pages thanks to better copy and internal linking

Case Study 3: New York Law Firm Specializing in Real Estate

Industry: Legal Services
Services Provided: Website Redevelopment, Local SEO, Attorney Profile Optimization, Content Development, Imagery

The Challenge

A mid-sized law firm with several offices across upstate New York was falling behind competitors with more modern digital strategies. The firm’s website was outdated, difficult to manage, and lacked visibility in search results—especially for individual attorneys and specific practice areas.

Our Strategy:

  • Redesigned the website for easier navigation and mobile responsiveness

  • Created detailed attorney bio pages and practice area descriptions

  • Optimized for geographic SEO terms (“real estate lawyer near me,” etc.)

  • Built and verified individual Google Business Profiles for each office and attorney

  • Used AI-generated imagery to create consistent, professional visuals for each service area

The Results:

  • Tripled organic visibility across Google Maps and organic search

  • Attorney profiles began showing individually in search results

  • Improved site speed and user experience led to longer visits and more inquiries

  • Firm now ranks in the top 3 for multiple high-value legal searches in every office region

Case Study 4: Regional Concert Series & Arts Nonprofit

Industry: Events / Arts & Culture
Services Provided: Social Media Strategy, Email List Building, Branding, Influencer Outreach

The Challenge:

A beloved regional concert series with national-caliber performers needed to strengthen its digital presence and engage younger audiences. While attendance was good, digital engagement and email reach were lagging.

Our Strategy:

  • Built a seasonal social media calendar with twice-daily content slots

  • Created a hashtag campaign and launched weekly contests

  • Designed t-shirts and branded giveaways to build community visibility

  • Set up a new email list and opt-in flow with QR flyers around town

  • Partnered with local influencers to generate content during the concert season

The Results:

  • Email list grew by over 800 subscribers during the summer season

  • Doubled social media engagement across Instagram and Facebook

  • On-site activations like photo booths and giveaways drew strong participation

  • Elevated the brand’s presence beyond local reach, securing media and artist shares

Case Study 5: DTC Wellness Tech Brand

Industry: Ecommerce / Health & Wellness
Services Provided: SEO, Influencer Program, Blog Strategy, Partnerships

The Challenge:

A direct-to-consumer brand offering red and blue light therapy devices needed to drive awareness, educate customers, and stand out from a flood of copycat products. They had scientific credibility but lacked consistent marketing.

Our Strategy:

  • Conducted full SEO keyword research (“red light therapy” etc.)

  • Built an influencer and affiliate program with custom coupon codes and commissions

  • Cross-linked with relevant salon and spa websites to boost authority and referrals

  • Launched a blog answering real customer questions and targeting medical use cases

The Results:

  • Page-one rankings for key therapy-related terms within 4 months

  • Onboarded influencers generating regular affiliate revenue

  • Built partnerships with local and national med spas for co-marketing and cross-traffic

  • Increased total organic traffic by over 400%, with high conversion rates