Your Visibility Audit

51/70

You’re in a strong position on the map — 84% of local search points show you at #1, and your 4.9-star rating is the best in the area. But your website is holding you back hard. It scores a 14 out of 100 on Google’s mobile speed test, returns almost no readable content to search engines, and has zero structured data. You’re winning on reputation alone right now. That’s a lead worth protecting — and a website worth fixing.

Ranking Breakdown — 95 pins scanned

1. Your Website Is Nearly Invisible to Search Engines

Your site scores 14 out of 100 on Google’s mobile performance test. The largest content takes 15.9 seconds to load on mobile, and the layout shifts dramatically during loading (CLS of 0.81 — Google’s threshold is 0.1). Worse, the site is built on a JavaScript framework that renders content in the browser, not on the server — when Google’s crawler visits, it sees a page title (“tanning salon | Soleil Body Salon LLC”) and almost nothing else. No service descriptions, no location signals, no content for Google to index.

Business impact: You’re invisible in organic search results (the 10 blue links below the map). Every customer who scrolls past the map or searches on desktop is finding Palm Beach Tan or Revive Health and Wellness instead of you.

2. Missing or Wrong on 21 of 26 Business Directories

Only 5 of 26 scanned directories have your correct name, address, phone, and website. You’re completely missing from Apple Maps, Bing, Yellow Pages, BBB, LinkedIn, Instagram, Foursquare, and 8 others. Six more directories found you but have errors — your Facebook listing has an incorrect business name and is missing your phone number and website link. Cylex and find-open have wrong addresses.

Business impact: Every inconsistent or missing listing weakens Google’s trust in your business data. At 19% accuracy, you’re leaving significant local ranking authority on the table — and customers searching on Bing, Apple Maps, or asking Siri can’t find you at all.

3. Zero Schema Markup — Competitors Have Full Structured Data

Your website has no structured data (schema markup) at all — zero JSON-LD blocks detected. Meanwhile, every Palm Beach Tan location has comprehensive schema: LocalBusiness (BeautySalon), Service, AggregateRating, Organization, and OpeningHoursSpecification. This means Google, voice assistants, and AI tools can read Palm Beach Tan’s business info in a structured format. They can’t do the same for you.

Business impact: Schema markup directly influences how your business appears in search results — star ratings, service lists, and business hours shown right in Google. Without it, you’re forfeiting rich result visibility to competitors who have it.

Accessibility & ADA Readiness

91/100 mobile · 91/100 desktop — your site already passes most automated accessibility checks — strong foundation.

Two issues flagged: the viewport meta tag blocks users from zooming (an accessibility barrier for visually impaired visitors), and two elements have insufficient color contrast. A Medium audit ($49) names the top 3 specific fixes with effort estimates. ADA accessibility lawsuits against local businesses are rising every year — this is one of the highest-leverage protections you can put in place.

1. Fix Your Facebook Listing — 10 Minutes

Your Facebook page (2,913 likes — real audience there) has an incorrect business name and is missing your phone number (217-251-6366) and website URL. Go to your Facebook Page → Edit Page Info → update the business name to “Soleil Body Salon,” add your phone, and add your website link. This is one of the highest-authority directories Google cross-references — fixing it immediately strengthens your citation consistency from 19% toward a healthier baseline.

2. Claim Apple Maps, Bing Places, and Yellow Pages — 30 Minutes Total

You’re missing from three of the most-used directories outside of Google. Apple Maps powers every iPhone’s “near me” search. Bing Places feeds Alexa, Cortana, and DuckDuckGo. Yellow Pages still sends referral traffic in smaller markets like Paris. Each one is free to claim and takes about 10 minutes. Go to mapsconnect.apple.com, bingplaces.com, and yellowpages.com — enter your business info exactly as it appears on your Google Business Profile (500 W Jasper St, Paris, IL 61944).

3. Push Past the 100-Review Mark — Start Asking This Week

You’re at 67 reviews with a 4.9-star average — 33 reviews away from the 100-review psychological threshold that signals established authority to both Google and potential customers. Send a text or email to every customer after their session this week with a direct link to your Google review page. At even 3 new reviews per week, you’ll cross 100 in about 11 weeks. Your nearest competitor (Palm Beach Tan, Clinton) has 58 reviews — extending your lead here keeps your map position locked down.

This free snapshot shows where you stand — but it only scratches the surface. A full strategic audit digs into keyword gap analysis (which searches your competitors rank for that you don’t), on-page technical SEO (why your site loads in 15.9 seconds and exactly how to fix it), a complete schema markup audit with implementation plan, a WCAG-aligned accessibility audit with a prioritized fix list and ADA-risk diagnostic, a 90-day strategic roadmap with specific actions and timelines, and a content calendar mapped to the search terms real customers use to find red light therapy and tanning services in your area.

Want to Turn These Gaps Into Growth?

You’re already dominating the map in Paris — 84% #1 ranking is rare. But your website, citations, and structured data are leaving the door open. Book a free strategy call with Jim at Evolve — we’ll walk through your numbers, prioritize the fixes, and map out exactly what it takes to lock down your lead for good.

Book Your Free Strategy Call →

No pressure. No pitch deck. Just a straight conversation about where you stand and what’s possible.