Evolve, LLC — Free Visibility Audit
Koletas Electric — Competitive Analysis
Troy, NY · Electrician · Prepared by Evolve, LLC
Here’s where Koletas Electric stands in the Troy market for electricians. Every number below is pulled from live data — Google Maps, geographic ranking scans, and citation directories.
Your Visibility Audit
39/70
Your Google profile is strong — a perfect 5.0 rating and top-3 map presence across more than half the area. But your digital footprint outside of Google is nearly nonexistent: just 1 of 20 directories has your correct business info, you have zero structured data for search engines to read, and your top competitor has almost 5× your review count. The quality of your work is clearly there. The online visibility hasn’t caught up yet.
Score Breakdown
| Dimension | Score | Why |
|---|---|---|
| Google Maps Presence | 7/10 | Perfect 5.0 rating with 63 reviews on a claimed profile — strong trust signal, but under the 100-review threshold that separates good from dominant. |
| Website Organic Ranking | 7/10 | You appear in the top 3 on 56% of scanned map pins — a strong presence, but 16% of the grid still shows you nowhere in the top 20. |
| Review Authority | 5/10 | Your 5.0 rating edges Johnson Electrical’s 4.9, but their 308 reviews to your 63 means Google sees them as the more validated choice. |
| Content & GEO Readiness | 4/10 | Your website has 12+ dedicated service pages and neighborhood-level area pages for Clifton Park and Troy — well above average for a local electrician. But your citation footprint is nearly empty (1 correct listing out of 20 directories) and your site has zero schema markup, which leaves Google and AI assistants unable to machine-read your business data. |
| Competitive Position | 7/10 | You hold the #1 map position on 22% of scanned pins — nearly tied with Johnson Electrical at 23%, despite having a fraction of their review count. |
| Review Velocity | 3/10 | Johnson Electrical has 308 reviews to your 63 — nearly 5× more. That gap signals to Google that Johnson is getting more customer activity, which directly fuels their map ranking. |
| Topical Authority Coverage | 6/10 | Dedicated pages for panel upgrades, EV chargers, generators, smart home, emergency service, and 9 Clifton Park neighborhoods — strong service and area coverage. No blog or educational content visible, which limits your ability to rank for informational searches. |
Where You Rank Across Troy
A live 11×11 grid scan of Google Maps ranking around your business. Green = top 3. Yellow = top 10. Red = not ranking.
Open full interactive heatmap →
Ranking Breakdown — 95 pins scanned
The most striking number here: Koletas Electric holds the #1 map spot on 22% of the scanned grid — nearly matching Johnson Electrical’s 23%, a business with almost 5× more reviews. That’s a strong signal that your GBP optimization and location relevance are working. You show up in the top 3 on 56% of all pins, meaning more than half the area around Troy sees you as a top choice when they search for electricians. But the edges of the grid tell a different story. On 16% of pins — roughly 15 of 95 scanned locations — you don’t appear in the top 20 at all. These are the search points where customers aren’t seeing you, and those customers are going to Johnson Electrical, Mr. Electric of Clifton Park, or PFB Electrical instead. The opportunity is clear: the core around your location is strong. Expanding that coverage outward — through reviews, citations, and continued content — is where the next wave of calls comes from.
Top 3 Critical Gaps
1. Nearly Invisible Across Online Directories
Out of 20 directories scanned, your business was found on just 2 — Yelp and Facebook. Only Yelp has your correct name, address, and phone. You’re completely missing from Bing, Yellow Pages, Foursquare, Hotfrog, Apple Maps, and 14 others. Each of these directories is a trust signal Google checks when deciding whether to show you in the map pack. Johnson Electrical doesn’t just have more reviews — they also have more directory citations reinforcing their existence across the web.
Business impact: Every missing directory listing is one fewer place Google can verify that Koletas Electric is a real, active business at 39 S Main St — and that verification gap directly limits how high and how often you appear on the map.
2. Review Count: 63 vs. Johnson Electrical’s 308
Your perfect 5.0 rating is the best in the market — but Google weighs review volume heavily alongside rating. Johnson Electrical’s 308 reviews give them nearly 5× your social proof. When a homeowner searches “electrician near me” and sees two businesses side-by-side, 308 reviews at 4.9 often wins over 63 reviews at 5.0. The volume gap also signals to Google’s algorithm that Johnson is generating more customer activity, which feeds their map ranking momentum.
Business impact: At current pace, this gap widens every month — Johnson is likely adding reviews faster in raw numbers, which means the competitive disadvantage compounds over time unless you systematically increase review volume.
3. Zero Structured Data (Schema Markup) on Your Website
Your website has 0 JSON-LD schema blocks. That means Google, Siri, Alexa, and AI search tools like ChatGPT can’t machine-read your business name, phone, address, services, or hours from your site. Johnson Electrical already has ProfessionalService schema in place — Google can pull their info directly into rich results and knowledge panels. Your site is well-built with strong content, but without schema, search engines are guessing at your business data instead of reading it.
Business impact: As AI-powered search (Google’s AI Overviews, ChatGPT, voice assistants) grows, businesses without structured data become increasingly invisible to the tools customers use to find services — this gap gets more expensive to ignore every quarter.
Competitive Snapshot
| Business | Rating | Reviews | #1 Map Wins | Top-20 Appearances |
|---|---|---|---|---|
| Koletas Electric ⬅ | 5.0 ⭐ | 63 | 21 | 80 |
| Johnson Electrical L.L.C | 4.9 | 308 | 22 | 95 |
| Mr. Electric of Clifton Park | 4.9 | 56 | 11 | 72 |
| PFB Electrical Contracting, Inc. | 5.0 | 26 | 2 | 70 |
Based on a 95-pin Google Maps scan. “#1 Map Wins” = number of grid points where that business holds the top position.
Citation Breakdown
| Directories scanned | 20 |
| Your business found on | 2 of 20 |
| Correct NAP (name, address, phone) | 1 of 20 |
Yelp is the only directory with your correct business information. You’re missing entirely from Bing, Yellow Pages, Foursquare, Hotfrog, Apple Maps, and 13 other directories. Every consistent listing across the web reinforces Google’s confidence that your business is real, active, and located where you say it is. Right now, Google has almost no external sources to verify your business details — that’s a ranking anchor.
Accessibility & ADA Readiness
93/100 mobile · 93/100 desktop — your site already passes most automated accessibility checks — strong foundation.
A Medium audit ($49) runs the full WCAG-aligned audit and names the top 3 specific fixes. ADA accessibility lawsuits against local businesses are rising every year — this is one of the highest-leverage protections you can put in place.
3 Quick Wins — This Week
1. Claim Your Top 5 Missing Directory Listings
Create or claim your business profile on Bing Places, Yellow Pages, Foursquare, Hotfrog, and Apple Maps. Use your exact business name “Koletas Electric,” your address at 39 S Main St, Schaghticoke, NY 12154, your phone number 518-406-6021, and your website koletaselectric.com — identical across every listing. Each one takes 10–15 minutes. These five alone would take your correct citation count from 1 to 6 — a 6× improvement in the trust signals Google uses for map ranking.
2. Verify Your Facebook Business Page Matches Your Google Profile
Our scan flagged a possible mismatch on your Facebook business page. Log into Facebook → Edit Page Info and confirm: name = “Koletas Electric,” phone = 518-406-6021, website = koletaselectric.com, and address = 39 S Main St, Schaghticoke, NY 12154. Facebook scrape data is noisy — verify before changing anything, but make sure every field matches your Google Business Profile exactly. NAP inconsistencies between your two biggest social profiles cost Google trust for local ranking.
3. Fix the Typo in Your Homepage Title Tag
Your homepage title currently reads “Licensed Electrician Captial Region, NY” — “Capital” is misspelled. This is the first thing Google and searchers see in results. Fix it to: “Licensed Master Electrician — Troy & Capital District, NY | Koletas Electric”. Adding “Troy” gives Google a stronger local signal, and fixing the typo removes a credibility ding that costs clicks. This is a 2-minute change in your WordPress SEO settings.
What a Full Audit Reveals
This snapshot tells you where you stand. A full engagement tells you exactly how to win. That includes: a keyword gap analysis showing which searches your competitors rank for that you don’t, a technical SEO audit of your site’s performance and crawlability, a schema markup audit so search engines and AI tools can actually read your business data, a WCAG-aligned accessibility audit with a prioritized fix list to reduce ADA legal risk, a 90-day strategic roadmap with specific weekly actions mapped to measurable outcomes, and a 12-month content calendar built around the search intent your market is already showing.
Want to Turn These Gaps Into Growth?
This snapshot only scratches the surface. Book a free strategy call with Jim at Evolve — we’ll walk through your numbers, answer your questions, and map out exactly what it takes to start winning in your market.
Book Your Free Strategy Call →
No pressure. No pitch deck. Just a straight conversation about where you stand and what’s possible.
Analysis prepared using live Google Maps data, geographic ranking scans, and competitive research. Generated May 2026.