Your Visibility Audit

21/70

Your firm has real legal talent — 4 attorneys, former prosecutors, 100+ years combined experience, and a well-built website with dedicated pages for every practice area. But the digital presence hasn’t caught up to the caliber of the firm. With only 7 Google reviews, no presence on any of the legal authority directories that feed Google’s legal search results, and zero top-3 map rankings across all three practice areas, the vast majority of people searching for attorneys in Saratoga Springs never see your name.

1. Only 7 Google Reviews in a Market Where 100+ Is the Minimum

Your firm has a perfect 5.0-star rating — but it’s built on just 7 reviews. Every major competitor in your three practice areas has at least 14× more: DeLuca has 297, Harding Mazzotti has 603, Garofalo has 177, Amedio has 100, DeMartino has 99. Google treats review count and review velocity as primary ranking signals. A 5-star rating on 7 reviews carries less algorithmic weight than a 4.9 on 297.

Business impact: Your perfect rating is invisible because Google doesn’t trust the sample size. Every “criminal defense attorney Saratoga Springs” or “personal injury lawyer near me” search ranks firms with more reviews higher — and right now, that’s everyone except you.

2. Missing From All 7 Legal Authority Directories

We searched Avvo, Justia, FindLaw, Lawyers.com, Martindale-Hubbell, NACDL, and 1800Injured for your firm. No profile on any of them. These aren’t generic business directories — they’re the specific sources Google and AI Overviews cite when people ask legal questions. When someone asks “Who’s the best criminal defense attorney in Saratoga Springs?” to Google or ChatGPT, these directories are where the answers come from.

Business impact: You’re absent from the legal ecosystem that feeds AI-driven search results. Every competitor with an Avvo profile, a Justia listing, or a Martindale-Hubbell rating has a presence in channels your firm doesn’t even appear in.

3. Business/Corporate Law: 99% Invisible on the Map

Your firm has three dedicated pages for business law (Commercial Law, Business Transactions, Commercial Real Estate) — solid content. But on the Google Maps grid for business/corporate law queries, you don’t appear in the top 20 on 99% of the 95 scanned pins. You rank 13th on exactly 1 pin and don’t rank at all on the other 94. Meanwhile, DeLuca — a firm whose primary category is “Criminal justice attorney” — holds #1 on 90 of those 95 pins purely on the strength of reviews and general authority.

Business impact: Businesses searching for corporate counsel, commercial real estate attorneys, or contract help in Saratoga Springs will never find you via Google Maps. Every one of those searches goes to a competitor — including competitors who don’t even specialize in business law.

Verification Summary — 0 of 7 legal directories list your firm

Accessibility & ADA Readiness

97/100 mobile · 100/100 desktop — your site already passes most automated accessibility checks — strong foundation

A Medium audit ($49) runs the full WCAG-aligned audit and names the top 3 specific fixes. ADA accessibility lawsuits against local businesses are rising every year — this is one of the highest-leverage protections you can put in place.

1. Create Free Profiles on Avvo and Justia — Today

Both are free. Both take 15–20 minutes. Both are the two directories Google’s AI Overviews cite most frequently for legal queries. Go to avvo.com/free-profile and justia.com/marketing/claim-your-profile, claim your firm and individual attorney profiles, and fill in every field: practice areas, bar admissions, office locations, and a firm description. Your competitors with Avvo profiles already have a signal you don’t. None of the 5 competitors in your criminal defense grid have FAQPage schema or strong directory coverage — being first to Avvo and Justia gives you a real edge.

2. Launch a Review Request Campaign — Target 30 Reviews in 90 Days

Text or email every client who’s had a positive outcome in the last 12–24 months with a direct link to your Google review page. Your 7 reviews are not a foundation — they’re a placeholder. DeLuca has 297, Harding Mazzotti has 603. You don’t need to match them overnight, but you need to get to 40+ within 3 months to start registering as a credible option in Google’s local pack. A simple post-resolution text — “It was a privilege to represent you. If you’d share your experience on Google, it helps other people in similar situations find good counsel” — sent within 48 hours of case resolution, consistently, is the fastest path.

3. Add FAQPage Schema to Your Existing FAQ Content

Your homepage already has 6 FAQ questions with substantive answers — strong content that Google currently can’t read as structured FAQ data. Adding FAQPage schema (a 30-minute technical task for your web developer) wraps that content in the format Google uses for “People Also Ask” features and AI Overview answers. Here’s the leverage: we checked all 5 of your top competitors’ schema — DeLuca, Garofalo, Amedio, Mausert, DeMartino — and none of them have FAQPage schema either. First mover wins the FAQ rich results for Saratoga Springs legal queries.

This snapshot covers where you stand right now. A full engagement goes deeper — mapping the specific keywords your competitors rank for that you don’t, running a complete on-page technical SEO audit of your site’s title tags and content depth against page-1 competitors, auditing your schema markup against the full legal-vertical rubric (Attorney, LegalService, FAQPage, AggregateRating, Service), producing a WCAG-aligned accessibility audit with a prioritized fix list, building a 30/60/90-day strategic roadmap with specific actions and owners, and creating a 12-month content calendar mapped to the search queries real clients use when they need a criminal defense attorney, personal injury lawyer, or business counsel in the Capital Region.

Want to Turn These Gaps Into Growth?

This snapshot only scratches the surface. Book a free strategy call with Jim at Evolve — we’ll walk through your numbers, answer your questions, and map out exactly what it takes to start winning in your market.

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No pressure. No pitch deck. Just a straight conversation about where you stand and what’s possible.