Evolve, LLC — Free Visibility Audit
Ianniello Anderson, P.C. — Clifton Park, NY
Here’s where Ianniello Anderson, P.C. stands in the Clifton Park market for Personal Injury and Real Estate Law. Every number below is pulled from live data — Google Maps geographic ranking scans, citation directories, and legal authority directory verification.
Overall Visibility Score
41/70
Your firm is strong on the map for Real Estate Law — you hold the #1 spot on 0% of the Clifton Park grid. But in Personal Injury, where case values tend to be highest, Tobin & Dunshee owns #1 on 98% of those same pins while your firm sits at position #3 on 96% of them without breaking through. With a 4.0-star rating and only 29 reviews, your review profile is the most likely factor keeping you out of that top spot.
Score Breakdown
Seven dimensions that drive how often potential clients find your firm when they search in Clifton Park. Each scored 0–10.
| Dimension | Score | Why |
|---|---|---|
| Google Maps Presence | 5/10 | Profile claimed with practice-area-specific categories (Personal Injury Attorney, Real Estate Attorney) — that’s correct for a dual-practice firm. But a 4.0-star rating is below the 4.3 threshold where Google starts favoring your listing, and 29 reviews is modest for a multi-office firm. |
| Map Visibility | 8/10 | Averaged across both practice areas: in the top 3 on 96% of pins for Personal Injury and 65% for Real Estate Law (average 80.5%). You’re visible nearly everywhere — the gap is position, not presence. |
| Review Authority | 6/10 | You lead the top PI map competitor (Tobin & Dunshee) on review count (29 vs. 19), but trail on rating (4.0 vs. 4.4). In the broader market, The Latif Law Firm has 59 reviews at 4.9 stars — a significantly stronger trust signal. |
| Content & GEO Readiness | 4/10 | Citation accuracy is just 30% — only 3 of 10 found directory listings have your correct name, address, and phone. The submitted domain (iannielloanderson.com) returned a DNS error during schema verification, though your GBP-linked domain (ialawny.com) carries LegalService, Organization, and Service schema — solid for entity recognition, but missing FAQPage and AggregateRating types. |
| Competitive Position | 6/10 | Across both practice areas, you hold the #1 position on an average of 31.5% of scanned pins — but the split is dramatic: 63% #1 for Real Estate Law vs. 0% #1 for Personal Injury. In PI, Tobin & Dunshee holds #1 on 98% of the grid. |
| Review Velocity | 8/10 | 29 reviews outpaces the top map competitor Tobin & Dunshee (19 reviews). However, The Latif Law Firm carries 59 reviews — more than double yours — which signals they’re actively soliciting and you’ll need to accelerate to stay competitive. |
| Topical Authority Coverage | 4/10 | Your site positions as “Real Estate & Full-Service Law Firm” — RE appears well-represented, but there’s no visible evidence of dedicated sub-practice pages for PI (car accidents, truck accidents, slip-and-fall, medical malpractice) or RE (residential closings, commercial closings, title issues). Sub-practice depth is what separates firms that rank for high-intent long-tail queries from those that don’t. |
Where You Rank Across Clifton Park
You selected Personal Injury and Real Estate Law as your two practice areas. Below are live 11×11 Google Maps grid scans for each — showing how your firm ranks at 95 geographic pins across the Clifton Park area. The difference between these two maps tells a clear strategic story.
How Each Practice Area Ranks
Two practice areas, two very different competitive realities. Green = top 3. Yellow = top 10. Red = not ranking.
Personal Injury
0% at #1 · 96% in top 3 · 0% invisible
You’re visible nearly everywhere — but locked at position #3. Tobin & Dunshee owns the #1 spot on 98% of the grid. You’re one competitive lever away from overtaking them.
Real Estate Law
63% at #1 · 65% in top 3 · 0% invisible
You dominate the majority of this grid. DeAngelus Goralczyk (4.8 stars, 27 reviews) holds #1 on 19% of pins and The Law Office of Kevin G. Caslin takes another 16% — the remaining 35% of pins where you’re not #1 is winnable territory.
The contrast between these two maps is the story of your firm’s digital presence. In Real Estate Law, you’ve built real dominance — 63% of the map at #1, visible everywhere, clear market leader. In Personal Injury, you’re equally visible (top 3 on 96% of pins) but stuck behind Tobin & Dunshee at position #3 on almost every single pin. That’s not a content problem — you’re clearly in the race. It’s a signals problem: Google uses review count, rating, and on-page authority to decide who sits at #1 vs. #3 when two firms are geographically close. Tobin & Dunshee carries a 4.4-star rating to your 4.0. That 0.4-star gap — and the review recency and depth behind it — is likely the algorithmic tiebreaker keeping you at #3 across 91 of 95 map pins for Personal Injury.
Top 3 Critical Gaps
1. Locked at #3 for Personal Injury — Tobin & Dunshee Owns 98% of #1 Positions
Across 95 scanned map pins in Clifton Park, your firm never reaches #1 for Personal Injury. Tobin & Dunshee holds the top spot on 93 of those 95 pins. You’re in the top 3 on 96% of pins — which means potential clients see your name — but the #1 position gets the highest click-through rate by a significant margin, especially for legal services where trust is the first filter.
Business impact: The difference between #1 and #3 on Google Maps for PI queries in a market this size likely translates to 5–15 fewer intake calls per month reaching your firm instead of Tobin & Dunshee.
2. 4.0-Star Rating With 29 Reviews — Below the Trust Threshold for Legal Services
Legal services are high-stakes decisions. Prospective clients filter on star rating before anything else. At 4.0 stars, your firm sits below the 4.3+ threshold where click-through rates sharply increase. The Latif Law Firm carries 4.9 stars with 59 reviews; DeAngelus Goralczyk has 4.8 stars with 27 reviews. Both signal “safe bet” to someone scanning Google Maps results. A 4.0 triggers hesitation — especially next to a competitor at 4.4+.
Business impact: Every prospective PI or RE client who sees your 4.0 rating next to a competitor’s 4.8 and clicks the competitor instead is a case you never knew about — and at current review volume, one negative review drops you to the high 3s.
3. Citation Accuracy at 30% — Only 3 of 10 Directory Listings Have Correct Information
Of 20 business directories audited, your firm has listings on only 10 — and just 3 of those 10 have your correct name, address, and phone number. You’re completely missing from Bing, Yellow Pages, and Foursquare. Yelp, Showmelocal, Ezlocal, N49, and Whereto all show address errors. Each inconsistency erodes the trust signals Google uses to validate your business location.
Business impact: Inconsistent citations directly suppress map rankings. Fixing these is one of the fastest ways to gain ground on the PI map — it’s foundational infrastructure that every top-ranking competitor maintains.
Competitive Snapshot
Your firm against the top competitors across both practice areas. Map #1 wins show how many of 95 scanned pins each firm holds the top Google Maps position.
| Business | Rating | Reviews | PI Map #1 | RE Map #1 |
|---|---|---|---|---|
| Ianniello Anderson, P.C. | 4.0 ⭐ | 29 | 0 / 95 | 60 / 95 |
| Tobin & Dunshee, LLP | 4.4 ⭐ | 19 | 93 / 95 | — |
| DeAngelus Goralczyk, PLLC | 4.8 ⭐ | 27 | — | 18 / 95 |
| The Latif Law Firm PLLC | 4.9 ⭐ | 59 | 0 / 95 | — |
PI = Personal Injury map scan. RE = Real Estate Law map scan. “—” means the competitor was not detected on that practice area’s grid.
Citation Breakdown
| Directories audited | 20 |
| Listings found | 10 of 20 |
| Correct NAP (name, address, phone) | 3 of 10 listings (30%) |
You’re missing entirely from Bing, Yellow Pages, Foursquare, Zillow, and five other directories. Of the 10 listings that do exist, 7 have address or name errors — including Yelp, which is one of the highest-authority local directories. Every mismatch between what Google sees on one directory and what it sees on another weakens the trust signal that drives your map ranking. This is fixable, and it’s one of the fastest paths to gaining ground.
Legal Authority Directory Presence
Generic citation directories (the ones above) matter for Google Maps trust. Legal-specific authority directories matter for how Google ranks law firms in legal search results and how AI Overviews pick which firms to cite. We checked each of the directories that feed those rankings:
Verification Summary — 5 of 6 legal directories list your firm
| Directory | Status | Why It Matters |
|---|---|---|
| Avvo | PRESENT | First-stop directory for legal AI Overviews; ratings shown directly in Google legal SERPs |
| Justia | PRESENT | Free high-authority profile; strongly indexed by Google for attorney-name queries |
| FindLaw | PRESENT | Thomson Reuters legal network; long-standing trust signal for legal SERPs |
| Lawyers.com | PRESENT | Martindale-Hubbell consumer-facing portal; common comparison shopping destination |
| Martindale-Hubbell | PRESENT | Peer ratings; AV Preeminent badge is one of the strongest legal credibility signals |
| 1800Injured | NOT FOUND | PI-specific referral directory; feeds Google’s topical authority signals for personal injury queries in your market |
This is a strong foundation — you’re listed on all five Tier 1 legal authority directories that feed Google’s legal search rankings and AI Overviews. The one gap is 1800Injured, a Personal Injury-specific referral directory. Given that PI is the practice area where you’re fighting hardest for map position, every additional PI-relevant trust signal matters. Creating that profile is free and takes under 15 minutes. We also found your firm on Super Lawyers (with 2 attorneys selected) and LawInfo — both additional credibility signals working in your favor.
3 Quick Wins — This Week
1. Fix Your Yelp Listing and Claim Bing + Yellow Pages
Your Yelp listing has name and address inconsistencies — log into Yelp for Business and verify your name matches “Ianniello Anderson, P.C.” and your address is 805 NY-146, Clifton Park, NY 12065. Then claim your free listings on Bing Places and Yellow Pages — you’re currently missing from both entirely. These are three of the highest-authority citation directories Google cross-references when determining map rank. Time: 30 minutes total.
2. Launch a Systematic Review Campaign — Target 4.5 Stars Within 90 Days
Your 4.0-star rating is the most likely reason Google picks Tobin & Dunshee (4.4 stars) over you for the PI #1 spot. Start a post-case review request process this week: after every successful closing or settlement, send a direct text or email with your Google review link within 24 hours. Focus on your PI and RE clients — both practice areas benefit. You need approximately 15–20 new five-star reviews to cross the 4.5 threshold. Respond to every existing review (positive and negative) within 48 hours — Google weights response rate in local ranking.
3. Create Your 1800Injured Profile and Add FAQPage Schema
You’re not listed on 1800Injured.com — a PI-specific referral directory that feeds Google’s topical authority signals for personal injury queries. Create a free profile and list your Clifton Park, Albany, Saratoga Springs, and Glens Falls offices. While you’re at it, your site (ialawny.com) already carries strong LegalService and Organization schema, but is missing FAQPage markup. Add a 5–8 question FAQ section to your Personal Injury page answering the questions you hear every week — “How long do I have to file an injury claim in New York?”, “What does a personal injury attorney cost?” — and wrap it in FAQPage schema. This is what Google’s AI Overviews and voice assistants pull from when answering legal questions.
What a Full Audit Reveals
This snapshot covers your map visibility, review profile, and citation health — the foundation. A full strategic engagement goes deeper: practice-area keyword gap analysis (which PI and RE search terms competitors rank for that you don’t), on-page technical SEO audit (title tags, meta descriptions, content depth per service page), schema markup audit (you have LegalService and Organization — but are missing FAQPage, AggregateRating, and per-attorney Attorney schema that powers AI Overviews), WCAG accessibility audit with a prioritized fix list (ADA lawsuits against local businesses are rising every year), a 90-day strategic roadmap with specific actions per period, and a content calendar mapping sub-practice topics to search intent across both Personal Injury and Real Estate Law.
Want to Turn These Gaps Into Growth?
This snapshot covers where you stand. The next step is mapping exactly how to close the gap — especially that #3-to-#1 jump for Personal Injury, where every position gained translates directly to case volume. Book a free strategy call with Jim at Evolve and we’ll walk through your numbers, answer your questions, and build a plan specific to your firm.
Book Your Free Strategy Call →
No pressure. No pitch deck. Just a straight conversation about where you stand and what’s possible.
Analysis prepared using live Google Maps data, geographic ranking scans, citation directory audits, and legal authority directory verification. Generated May 2026.